One of the first blogs I wrote back in 2006 was titled Real Estate in a Post Zillow World after viewing a presentation by Marc David from Onboard LLC a Wall Street based data collector specializing in real estate data. The presentation was titled Real Estate in a post zillow world. It was quite interesting.
He started the presentation the day zillow went on line the real estate industry changed. Homegain's stock tanked. It is about circle of trust, immediate results to queries with no strings attached even if their information is inaccurate that is what the consumer wants. Interlopers from outside the industry came up with it rather than the real estate industry. Lead capture is gross, anti sales is the flow of today. He talks about the importance of social networking on the internet. He didn't mention activerain but we all know they are definitely on to something. He talked about how agent's websites have to be cool and interactive and progressive. No more pictures of your dog and kids.
Some Highlights from the presentation about the Future of Real Estate
- Brokers/Realtors won't own the listings anymore. Brokers will own the relationships
- Trulia or Google will take over the MLS - MLS only has 4% of homes in the U.S.
- 96% of homes are not for sale. Going after those will own the future
- By 2010 There will be a massive database of every home in the U.S - Finland already has this.
- Realtors with individual websites should not go the independent route but co brand with their big company brand broker
- Future Realtors will have MBA's
- 1 desk can house many agents - Agent will be like the Terminator with portable devices that can do everything do a walk through for a client in Australia
- New Paradigm - Best time to get into real estate
- Deep understanding and appreciation - Consumer centric value proposition
- Mapping, Virtual tours, information data providers, neighborhood demographics
- Realtor websites are about the data you - The information you - No personal information
- Immediate results to queries
- File sharing, text messaging
There is much more he talks about everything from real estate signs of the future to the future consumer and the future Realtor. There should be a Realtor revolution instead of a Dot com revolution. He says to get rid of forms on your websi
Below was the first comment:
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Very interesting, I don't think the world changed the day Zillow went live, it just woke a lot of people up to the fact that it has been changing. Yes, data collection that lead generators use is "gross", consumers hate it, so its just gonna last until consumers have a better option. Consumers want instant gratification and data, but I disagree that they don't want the personal side of things also. I think most people realize they are making the biggest purchase of their lives and want someone helping them that they can trust and connect with. Providing that information but also doing so at a personal level helps build this trust and ultimately the business. |
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So now we are in 2013, 7 years later some true, some false, some tweaked, some still to come? I'm glad I disagreed with him back then about forms on your website. I still generate leads from forms and have several different forms on specific pages on my sites that I link to from my blogs and other marketing. Any thoughts? |
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