I just recently had a heated discussion on what is the proper way to obtain and use email addresses in marketing. I was informed by the individual I was stubborn to believe we can't send out spam without someone asking for information from us.
If I am reading the can-spam laws correctly, it is illegal to send out email at all to people that haven't requested information from us. Is this correct? Even if we have a way for people to opt out of the email?
Here is a post from someone on another private forum, which I was all over and disagree with completely. Your thoughts?
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I disagree with Mr **** and anyone who thinks sending an "unsolicited" email makes you a BAD "netizen".
The whole world of marketing is built on "unsolicited" marketing. Ever heard the term "Preaching to the choir?"
Marketing your services ONLY to those who request you to market to them is kind-of a STUPID idea and momma always said "stupid is, as stupid does!"
All bulk mail marketing programs are sent to every address on the street, bar none.
Inserts are inserted into every newspaper, bar none.
What makes email different?
Speaking of "unsolicited" marketing, I wish they would get those TAMPAX commercials off my television. I don't use them, never have and never will. You think they should not market to me, because I am never going to use their product? They just blanket the country with "unsolicited" marketing. Why's that?
Although, I don't like the VIAGRA commercials and I don't use their products. Maybe, they should keep marketing to me, just incase I may need their products in the future.
Unsolicited Marketing.....It is the only REAL MARKETING!
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