YouTube has new changes for us - AGAIN!. I know, I know, you're shaking your head and muttering, "Who has the time to keep up with all this stuff?" Believe me, I can relate. However, in my opinion, the changes are quite positive.
Branding a distinct and consistent message to our clients is paramount to our marketing efforts. YouTube is getting on board with that concept and now gives us a change to add custom art work and a cool introductory video to our channels.
I'll be working on my short introductory video - it's important to keep it short and sweet. It should be compelling and entertaining as it represents our first chance to snag new subscribers. Currently, I have a short video in its place ( temporarily) that reflects my appreciation for nature.
Here's the way it looks:
Hopefully, you too will see the value in making the changes on your own YouTube Channel. If so, please share your ideas and concepts. It would be great to see how other Rainmakers are using consistent on-line branding - not to mention the introductory videos. (I'll share my new creation in the next YouTube Thursdays post)
While you're at it, take some time to subscribe to other YouTube channels today - it's a great way to help other members in Active Rain - and you never know, they might return the favor. Here's a few channels to get you started. Happy Thursday.
Cindy Westfall's Channel
Terkel Sorensen's Channel
Amy Hahn's Channel.
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