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24 Comments on First Impressions Matter But Second Chances Provide Opportunity Too
Hi Michael - Excellent point. The price reductions thta really annoy me are the little piddling ones designed only to pop the listing up on MLS alerts for price reductions. We all know the home is there, we haven't forgotten it, and we still think it's way overpriced, so being reminded isn't going to help. Make it significant and maybe we'll take a look.
Great advice...I see these $2000 price reductions and I think how ridiculous they are. It really does make the seller look foolish.
Great advice Michael. A price reduction needs to be substantial in order for it to get noticed and not have the sellers look foolish. That's the way to get that "Sold" sign hung.
Dick - I completely agree with those tiny reductions where the listing agent thinks it will get the attention of agents or potential buyers -- just silly.
Sharon - foolish and maybe desperate.
Roger - and having the SOLD sign posted and the closing check in the seller's account is the true goal.
Michael, you are so on target with this-you do get one chance to make a first impression and that is in the price class in which you are selling. However, when you reduce your price, it needs to make sense-make an impact-so that you are drawing in buyers who could not afford to buy your house the first time around. SUGGESTED.
Joanna - thanks for the suggest -- sometimes it may not be a question of affordability but the lack of willingness to buy at a certain price because the buyer does not see the value. Sometimes a list price is realistic - sometimes it's a wish or dream and sometimes it's almost like an auction and is the "starting" price. It's best to be right from the start but if you have a second chance -- make sure it's a price that will get noticed. Thanks as always for stopping by and commenting.
Michael. excellent advice and suggested. Pasadena buyers need Michael Jacobs looking out for their interests.
Michael. Very good advice for sellers who's homes aren't moving. A few thousand doesnt mean much in the grand scheme of things.
Michael,
This is an excellent point, and I agree it makes the seller look weak, and does the same for the agent...Love the shot with your sign. A
Love this post. And your words about significant price reductions are so true. If you don't make one significant one, you'll make a tiny one after a tiny one and the buyers will begin to EXPECT them.
Featured in the group: BARTENDER, MAKE IT A DOUBLE.
Scott - thanks for the kind words
Belinda - depending on price point a few thousand dollar reduction may send the wrong message to potential buyers
Alexandra and Ron - thanks -- by the way -- anytime I can show a SOLD sign rider on one of my listings --- I will gladly share.
Chris Ann - you are so right about those tiny reductions -- some sellers must think this is an effective strategy -- it's like a leaky faucet that is not fixed correctly -- it's really annoying -- drip drop drip drop.
Chris Ann - thanks very much for the highlight within the Bartender Make It A Double group -- as you know it's one of my favorites.
Michael, The price reduction needs to be appropriate for the price of the house. A tiny reduction usually doesn't work.
Michael great wisdom in this post I hope your Sellers are reading and Listening!!
Debbie - size matters -- that is the size of the reduction -- tiny typically doesn't cut it.
Endre - very kind of you to say. Cheers!
Michael - Great advice for any sellers that needs to get their home sold and is ready to make a price reduction!
Something that all Seller Agents should consider when advising a seller on a price reduction - thank you Michael for sharing your wisdom!
Laura - it's not easy but anything truly worthwhile is rarely easy.
Joy - I think sometimes agents are afraid to speak the truth. I ask buyers/sellers in difficult situations if I have their permission to speak the truth - even if it is something they may not want to hear. It gives them power.
Carol - so true - in the mind of the real and ready-to-purchase buyer, that type of reduction would typically result in laughter and a resounding "you're kidding?" response.