Inman's Agent Reboot Comes to Seattle WA on March 27th!

9:07am – 9:27am: Digital Scent: How Does Your Marketing Smell?

The subconscious trail a consumer follows in marketing (postcard, to website, to landing page) creates a `scent' that can lead to bad or good user experiences. Find out the clues your marketing is leaving!

• Jeff Bernheisel, Marketing Project Manager, 1000watt @jbern

9:30am – 9:50am: Foundation + Focus + Fun - Creating a Customer Experience that Ignites Your Brand

Build your business from a clear, solid foundation, then focus on your passion to see your brand message flourish! Spice it up with fun, and you'll have a personal brand that truly connects and a business you enjoy.

• Debra Trappen, CEO/Founder, d11 Consulting, LLC @debra11

9:53am – 10:08am: The Secret Language of Internet Leads

• Steve Pacinelli, Vice President, Real Estate Events, Move, Inc. @stevepacinelli

10:11am – 10:26am: How to Cultivate and Build Relationships on Social Media

Most real estate professionals haphazardly use social media to build relationships. They log onto Facebook or Twitter, check their feeds, comment on something interesting and then go off to do their day job. Learn how to cut through the noise of social media, and zero in on the most important people in your sphere you want to build a relationship with.

• Katie Lance, Founder & CEO, Katie Lance Consulting @katielance

10:30am – 10:50am: Morning Break

 

10:50am – 11:10am: Mobile Marketing Essentials

Your digital and social footprint is being seen by your customers on a multitude of different mobile devices. Have you optimized for your mobile consumer? Find out some quick strategies to whip your digital marketing into shape for a screen of any size!

• Laura Monroe, Social Media Director, Inman News @LauraMonroe

11:12pm – 11:32am: 3 Simple & Effective tactics for Online Lead Conversion

You have a name and email address, now what? They never seem to respond... You don't even know if you have a real email address... Converting a sign call is not the same as converting an online lead. Discover the new rules to lead conversion.

• Darin Persinger, Founder, Productivity Junkies @darinpersinger

11:34am – 11:49am: Agent Knows Best

You can listen to the “Talking Heads” and the “gurus” all day long. But why not hear it straight from the source? Hear successful real estate agents share what works for them with regards to agent reviews, contact follow up and more.

• Jay Thompson, Director of Industry Relations & Social Media, Zillow @phxREguy

11:50am – 12:00pm: AM Wrap-Up

• Laura Monroe, Social Media Director, Inman News @LauraMonroe

12:00pm – 1:00pm: Lunch

 

1:00pm – 1:20pm: Main Street Has Moved: Building Websites That Matter

Your online strategy is your business strategy. Now, more than ever, being a specialist online allows you to provide personalization and localization in the way that consumers are demanding today.

• Seth Price, Director of Sales & Client Care, Placester @sethstuff

1:22pm – 1:37pm: Working Smarter in 2013: Top Tech & Lending Tools for Agents

Learn from Katie Lance, CEO of Katie Lance Consulting, and Gene Tibon, region executive for PNC Mortgage, on how new tech-based tools will improve your personal productivity in 2013. Experience live demonstrations of some of the best new apps today. Plus, learn about PNC's Agent Alliance platform and ongoing educational events.

• Katie Lance, Founder & CEO, Katie Lance Consulting @katielance
• Gene Tibon, Region Executive, PNC Mortgage

1:39pm – 1:59pm: Big Data: How It's Revolutionizing the Home Search Process

OB Jacobi, president of Windermere Real Estate, the Pacific Northwest's largest real estate company, will discuss how "big data" is revolutionizing the home search process. He will provide an overview of one such technology, INRIX Drive Time, and demonstrate how the integration of this type of tool can enhance the consumer experience, the agent/client relationship, and ultimately, increase referrals.

• OB Jacobi, President, Windermere Real Estate

2:01pm – 2:21pm: How to Create Effective Video

In this session, Matt will teach you what to film and what to say on camera to create your own powerful real estate videos. With lots of audience participation, it’s a fun way to get more confident using your smartphone or tablet to create not just video, but video that sells.

• Matt Singer, CEO, Videolicious @MattBSinger

2:23pm – 2:38pm: New World | Reviews, Testimonials + the Next Generation Client

Kick-start your business with online reviews! Yelp, Google and tons of others, but you need a strategy. Find out how to use testimonials and reviews to be top of mind in Seattle!

• Kim Colaprete, Team Diva Real Estate, @seattledivas

2:41pm – 2:56pm: Rock Your Open House in Less Then 5 Minutes

From initial announcement to getting an offer -- learn how to rock your open house attendance and move your listings quicker by using these simple social media tips! When done right, social media can help you market your broker open to the masses and find the right buyer faster!

• Dana Shaut, VP Social Media Director, Guaranteed Rate @guaranteedrate

3:00pm – 3:10pm: Wrap-Up/Giveaways

• Laura Monroe, Social Media Director, Inman News @LauraMonroe

This is going to be a great venue to network with other area real estate professionals and learn some very practical tactics/tools for improving your business success!