A couple of people have asked to be affiliates for my Real Estate Prospecting Letters, and after some thought, I decided it was a good idea. These folks also serve the real estate industry, but in a different manner.
Once that was decided, the next question was how to make it happen. After rejecting the idea of Clickbank for 2 or 3 
reasons, I decided I needed a whole separate website. And since I hear over and over that Google loves Wordpress, that seemed the thing to do.
So - I spent most of yesterday trying to get that set up. I even wrote to a "Wordpress Guru" friend and got no answers that would help. By midnight I needed to meditate just to calm down. This morning I returned to the task, but wasn't getting very far.
Then the phone rang. It was Melissa Zavala, calling to ask if I had time for a small writing job. But first she said "How are you?" and I told her that aside from going insane, I was fine.
And then - after all my hours of poking around, searching for answers that were nowhere to be found, she told me how to solve what really turned out to be a non-problem. It was just that I didn't know how a couple of things worked. Melissa handed me the key to the solution.
This was simple stuff - so I suppose the people who "know" Wordpress simply assume that "Everybody knows that" and don't bother to spell out the basics in plain English so a non-techie knows what they're talking about.
Are you making the "Everybody knows that" assumption with your clients?
- Do sellers really know how you come up with a recommended list price?
- Do buyers and sellers really understand the function of the home inspection?
- Do sellers know WHY they need to de-personalize their homes, get out when it's shown, and take the pets with them?
- Do buyers realize the impact on their buying power if interest rates go up 1%?
As you go through your day interacting with buyers and sellers, stop and ask yourself if they really understand what you're talking about. Some people will ask you if they aren't sure - others will be afraid to look "dumb" so they'll pretend.
It's true that you may have explained everything on your website and in various blog posts, but did they read? If they read, did they understand?
It might be a good idea to (tactfully) ask some questions just to make sure.
Meanwhile, Thank you Melissa! You saved my sanity.
Comments(13)