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What I Did to Earn My Commission

By
Real Estate Agent with Community Association Manager

Sell my homeThere's been several discussions about what a Realtor really does to earn the commission that is received.  I would like to share the story regarding my most recent closing.

In October of 2006 I went out on a listing appointment to meet and interview with a couple who's home had expired the previous month before.  I had sent a couple of  expired listing letter's to them and the owners decided it was time to do something about the home and I received a call. 

When I arrived Mr. & Mrs. Expired said "list my house and sell it quickly!"  The home was 4 years old, open and spacious and seemed like a great buy for the money.  Problem was that several homes in this community had gone back to their prospective banks due to foreclosure which had brought the prices down for everyone concerned.  The same builder was building another community less than a mile away and there wasn't much price difference between "brand new" and the existing homes. 

The home I was taking the listing on had been on the market for a year with another Realtor and in that time had received one low- ball offer that Mr. & Mrs. Expired had turned down.  They had also just signed an extension on their bridge loan and hoped the home would sell in the next six months before they were faced with more problems.  Besides this, they were paying two houses payments and this was killing their budget. 

Right after I listed the home, I received a call from the owners asking me to talk to an investor that said there was an investment company that would work out a deal with them.  After hearing the deal, I was horrified at the risk my homeowners would be taking if they decided to go this way.  I did my best to explain everything and the risk and was relieved when they gave me the opportunity to continue with the listing.

I had my work cut out for me!  At the time of listing, there were 32 other homes listed in this subdivision for sale and that didn't included the FSBOs.  I decided I would do everything I could to give this community and home exposure in hopes of finding a buyer.  I organized a Brokers Open House one Sunday in hopes of driving more traffic into the area.  Even if my home did not sell, I figured it might help bring attention to what a great area this was and word would get out.  I posted the home on every website I could and used all the avenues that I have available through my Broker.  Finally, after 2 1/2 months, an offer was received.  Mr. & Mrs. Seller were excited but knew they were going to have to bring in a chuck of change to pay off the loan.  It was very important to them that Inspection repairs and closing costs did not get out of hand. 

After getting through the inspection, the costs for repairs and having everything completed on time we finally made it to the day of close.  The lender did not send the final package until two hours before the close.   So I arrived early to see the new HUD.  Bottom line had changed and my sellers were being asked to kick in more money for close.  After getting with the closer and the other Realtor, I made someone explain why the figures changed.  I then pointed out how this had now put the closing costs and down-payment assistance over the 6% we had agreed upon in the purchase agreement.  It took some finagling, but soon the costs were removed from my sellers bottom line.  We returned to the closing table, and everyone was happy.

I'm not sharing this story for a pat on the back.  For me, I was just doing my job!  I thought I would share just one example of what a Realtor does to earn the commission they receive.  Think we're worth it?

 

Comments (35)

Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL
Cynthia - the reality is that most of the time we work our butt off for that commission and I can't even remember the last time I had an easy closing with no problems and no objections.  I'm glad you worked things out and those sellers are lucky to have you.
Jan 20, 2007 01:35 PM
Carl Guild
Carl Guild & Associates - East Hampton, CT
Central Connecticut Real Estate
Justifying your commission is a good thing. I love to hear positivestories when there are so many negative ones.
Jan 20, 2007 01:37 PM
Patricia Beck
RE/MAX Properties, Inc., ABR, GRI, SRES - Colorado Springs, CO
Colorado Springs Realty
Wow Cynthia you definitely earned your commission!  What is so great about this story is that your sellers probably view realtors in a whole new light now regarding commissions etc...  You handled the problem at closing so well!!  Good post.
Jan 20, 2007 02:26 PM
Maggie Dokic /Indialantic | 321-252-8696
Magdalena Dokic - Indialantic, FL
Selling the beach in Florida's space coast
Cynthia, thanks for a good read.  You are exactly the type of agent who does earn her commission and earns it well.  You deserve more than a pat on the back, you deserve that commission!  I agree with Steve Dalton that the problem lies in the multitude of agents who aren't as dedicated. 
Jan 20, 2007 03:03 PM
Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

In this case...your case...Every Penny!

Jan 20, 2007 03:13 PM
Todd Clark - Retired
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

All Realtors are not created equal. Congrats! We unfortunately still have this image among the public that we are all the same. If we can get more stories like this one out there that after a year and tons of with tons of competition you were able to set the home apart with your marketing. Then on top of it able to fix an error that most other agents would have just told the sellers to bite and pay.

I've had similar experience with a listing that had been on the market a year and a half, that I was able to sell in 3 days for $12,500 MORE than the original asking price and a all cash offer. People need to understand that we are not all created equal and I applaud you for a job well done.

Keep up the great work!

Jan 20, 2007 05:13 PM
Irina Netchaev
Pasadena Views Real Estate Team, Inc. - Pasadena, CA
Pasadena CA Real Estate

Cynthia, you really had your work cut out for you!  And, yes... most clients do not know what we do UNLESS we're able to articulate our value proposition to them.  

 Great blog and KUDOS!

 Irina, Keller Williams, Pasadena, CA

Jan 20, 2007 05:54 PM
Ray Nellum
Envision Real Estate Group, LLC. - Fort Smith, AR
Fort Smith Real Estate

Cynthia,

Great Job!  There are so many times we hear about the lazy agent.  It is very refreshing to see a post about somone doing a great job.  Thank you.

Jan 21, 2007 12:28 AM
Joe Sampson
Exit Realty Experts - Saint Augustine, FL

About a year ago, I had a closing in which the buyer and seller needed to close seperately. I was working with the buyer. We closed first. The next day the seller closed and the Title company sent me a "new" HUD. Wow. It was of course something that the seller was unhappy with and their agent didn't even review or show them the HUD he received the day before. So now they wanted more money from my buyer. Needless to say it took 3 days and a meeting with the Title company, my broker, me and the other agent's broker(agent didn't show) to work this out. We won.

So congrats, you did your job and did it well. We will all experience this sort of thing many times throughout our careers and most of us have. What seperates us is how we handle it. My buyers were grateful and have referred a couple of friends to me this year.

Jan 21, 2007 12:50 AM
Bob Sloop, Consultant, Indianapolis, IN
RS Mortgage Consulting - Indianapolis, IN
I have to comment on this one...Yes you earned every penny on this one hon, unreal.  Your attitude and hard work landed this one.  Above and beyond is exactly what it took.  It seems this is becoming more so ever time a transaction hits the wall as this one almost did.  Your going to have to be looking for the sound of a splat, before it hits the wall.  I'll keep my ears open too.
Jan 21, 2007 01:14 AM
Cynthia Sloop
Community Association Manager - Indianapolis, IN
I wanted to thank everyone for the compliments and for commenting on my post.  I appreciate everyones sharing and that all of us strive to do our job and a good one at that!  Thank You!
Jan 21, 2007 02:10 AM
Nilton De Macedo
Equity Real Estate - Davis Co. Office - Clinton, UT

It's just me or we are "lowering the bar"?  I thought the norm was to act exactly like you and give 110%, but more and more I see comments on blogs like yours that make me realize you are the exception not the rule.  There are many agents out there who do the bear minimal and expect results.  Those are the ones that get surprised by your behavior, Cynthia.  They are the ones that need to get to your level, however.  Is that too much to ask?

Jan 21, 2007 02:53 AM
Cynthia Sloop
Community Association Manager - Indianapolis, IN
Well Nilton I agree that what I did was my job and really should be the norm!  Unfortunately, somewhere the expectation bar must have been lowered.  Most days I love my job and do enjoy helping people and helping them achieve their goals in real estate.  That's why I do what I do.  I think the expectation bar gets lowered in times of prosperity or booming market.  Not during the times of a buyer's market or when the economy is unstable.  When homes are selling like hot cakes and it doesn't take much more than a sign and MLS listing it can set an agent up to become lazy or the prosperity brings money hungry people looking to make a fast buck into the profession.  Then when the market changes and it takes effort and time to get listings sold or buyers to buy, the ones that were not putting much effort in throw their hands in the air and say they did everything they could, the house just didn't sell.
Jan 21, 2007 09:35 AM
Vicky Poe
Good Ole Rocky Top - Crossville, TN
Realtor/ Auctioneer
I tell both buyers and sellers that my job really begins when I get a contract.  The public at large has no idea how many fires we put out with every deal.
Jan 21, 2007 10:37 AM
Anonymous
kirk

While yours is an example of a real estate agent actually earning his/her commission, I believe it is the exception, as opposed to the rule.  Obviously, I am not alone in that opinion as is evident from a recent Harris poll pertaining to most respected and least respected professions

http://online.wsj.com/public/article/SB115384926155516768-_T5CTv9zA89pI46yikcueaK5T9k_20070725.html?mod=rss_free

I look forward to the day when the closed market system based upon the MLS is replaced by a true free market system (probably based upon the power of the internet).  I know the NAR is fighting and will continue to fight to prevent such a change from occuring, but I hope they will be unsuccessful.  I'm reminded of the scene in Blazing Saddles where the governor exclaims, "We have to protect our phony balogna jobs!"

The agents that survive in a truly free market will be the ones like you; the rest will have to find some other way to suck blood out of the system.  Of course, they could always work for the one of the "title search" outfits since they are total parasites and add no value whatsoever.

Jan 21, 2007 12:40 PM
#30
Anonymous
Jeff

You mentioned a snag at the closing with HUD.  Being one who does not understand all of this, what was the snag and how did it occurr?  Was it forseeable prior to the closing? Who stood to benifit from the snag?

thanks,

 Jeff

Jan 23, 2007 01:03 AM
#31
Anonymous
Jenny

ok.  I am not a realtor but I have worked with MANY of them in my area.  You did do a good job however I have had to do a lot of marketing for MY own properties b/c the realtors are dropping the ball!  How did you market the area?  I have property in sw mi that has been on the market for nearly a year!  It appraised at 125K, completely remodeled but no bites!  all neutral decor and so on.  I have it at 99k which really is a steal for that area.

I have posted on vflyer, zillow, trulia, craigslist and ebay!

Help me b/c my local realtors are not doing the job! 

Jan 23, 2007 04:08 AM
#32
Cynthia Sloop
Community Association Manager - Indianapolis, IN

Jenny, I know that it is very tough to sell a home in Michigan and many of the Realtors are in despare or something and are not doing anything and everything that's legal to market a property.  It really is the job of your Realtor to do these things and I encourage you to talk to your Realtor about marketing it in the places you want it to be marketed!  If you are unable to communicate with the Realtor, set up a meeting with the broker.  It's so important to get everyone on the same page. 

I marketed the listing I wrote about on the same websites that you've mentioned.  I posted it in other areas of Craigslist with a title of "Relocating?"  I would post it to  areas that had a high job loss or a state with homes that cost more than here in hopes of catching the eye of someone thinking about relocating.  You have to watch Craiglists when you post to other cities.  Someone might flag it as spam.  I wrote articles about the subdivision and took pictures of the ponds and playground within it.   

I also tried to think of all the Great reasons someone would want to buy that house such as, close to freeways, shopping, out in the country, whatever perks the area offers.  Give people a reason to want to live there.  Make sure you have GREAT pictures that you are including with your postings.  Make sure your Realtor has great pictures and that they are posted on the MLS and realtor.com.  Have you asked your Realtor how many "hits" your home is getting on realtor.com each week?  Is it on any other websites that can guage traffic?

Are the rooms staged?  My home was vacant yet I still had my homeowners leave pretty towels in the bathrooms and a few pictures, candles and accessories.  The more prestine, the better.

Where are you located in SW Michigan?

Jan 23, 2007 01:14 PM
Cynthia Sloop
Community Association Manager - Indianapolis, IN

Sorry Jeff, I just caught your post and question. 

What happened was the closing costs, prepaids, etc. that the buyer had asked the seller to pay ended up being over the 6% agreed upon.  You might say that the lender and buyer slipped in the over the 6% costs to the seller.  Not receiving a HUD until minutes before the closing didn't give much time to do anything prior to all parties showing up.  I basically reminded everyone what was originally agreed upon.  I was representing the seller of this transaction and therefore I did not believe it was fair to ask them to contribute more than what was agreed upon in writing under contract.  I wanted to take care of this before we all sat down at the table to close. 

Jan 23, 2007 01:30 PM
Anonymous
Jenny

Thank you for your response Cynthia. 

Yes I am in SW MI, it was an investment property.  The first realtor told us (before we even bought it) that it will sell quickly, even in the first month with a price of 124,900.00.  So we bought the house and fixed it (we have done several so we believed the realtor).  We said, do you really think 124k is the "get rid of it quick price" he said YES, no problem! 

 The second realtor that we have hired is having flyers printed and mailing them to local agents but still no bites!  We lowered the price a lot!  

 The current realtor is giving us weekly updates but only on result of the swmric (local mls here) and whether anyone is actually coming in or not.  I am going to have to rent the property i think. (and i have to stay on her to get weekly reports!)

My current realtor says that she would list it in all these different places but when I looked, no ads (all free places).

I was going to suggest that she have a realtor walk through and offer starbucks gift cards to the brokers/agnets who actually came to the walk through b/c i was told many only go if enticed.... Very frustrating!

 The house is vacant and i did consider trying to gather staging furniture by my husband kept pooing that idea down (doesnt want to spend the money) The house is very near lake michigan and I have highlighted that point and the indoor waterpark nearby and the wineries and the highway access.  I felt that the pictures were good...Thank you Cynthia....

 

 

Jan 30, 2007 05:59 AM
#35