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Cinderella Chronicles * Part 15 * YES, Virginia...I Raised the RENT on that Home

By
Property Manager with Gibson Management Group, Ltd.

For several reasons, I have 3 available rental homes available NOW * OFF Rental Season * and I have priced their rent according to market and the rental prospects have just not been there....fortunately 2 have PRE-paid rent from the former occupants and one of the homes is one that I own and that I am having repainted.

As of April 1 * we are coming into the PRIME rental season so I am INCREASING the rents on the 2 UNrented homes that I have available NOW for occupancy.

I REposted these 2 rental listings on Craigslist this morning and UPPED their rent. I actually have a showing each scheduled for TODAY and MONDAY and I will "honor" the prior rents for those 2 prospects; however, NEW viewers of the listings on Craigslist or my HERO hosted website will see the INCREASED rent for occupancy in April * May or June.

 

 

In the "olden days"...increasing the rent (or sales price) for a listing included dealing with print media, MLS and any printed marketing materials....TODAY, I get to change my Craigslist TITLE and EDIT my listings on my website and they are INCREASED for future viewers.  

For former viewers who might have been looking and had not pulled the trigger on viewing and applying for these rental units, they may have a reality check and see that they need to MOVE FORWARD FAST with getting a new rental home.

Posted by

Wallace S. Gibson is a Certified Property Manager with over 50 years of property management experience and expertise.  She maintains a specialized property management business in Central Virginia serving Albemarle, Greene, Fluvanna and Louisa counties  

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"...to be a Virginian, either by Birth, Marriage, Adoption, or even on one's Mother's side, is an Introduction to any State in the Union, a Passport to any Foreign Country, and a Benediction from the Almighty God...." Anonymous

 

Comments (7)

Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Wallace.  What is a hero hosted website?  Thanks.

Mar 28, 2013 08:32 PM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

HERO is HomeRentals.net is the LARGEST website featuring homes and townhouses and not multi-units and they host my company website.... http://VAHomes4Rent.com I don't have to keep up with technology - they do it for me including doing a html to post to my blogs...

Mar 28, 2013 08:42 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

When it's time to raise the rent, it's time to raise the rent.  So do the people scheduled to see the property know they have an opportunity to get a deal?

Mar 29, 2013 09:02 AM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

One of the two listings that I raised the rent leased YESTERDAY at the old rent and I'm signing the lease today at lunch....I think rental prospects are getting the URGENCY of making a decision because the Homes-for-Rent buffet is almost out of food

Mar 29, 2013 08:34 PM
Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease
Wallace, Love it! We are indeed running into the HOT rental season with not enough inventory. Rates will be going up! Glad we can change it easily these days. All the best, Michelle
Mar 31, 2013 05:48 AM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA
LandlordWhisperer

I have my SECOND direct mail piece at the printers right now and have over 500 names on my farm mailing list...I NEED INVENTORY

Mar 31, 2013 07:09 AM