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Would You Call this Staging?

By
Services for Real Estate Pros with Marte Cliff Copywriting

You stage the house - how about the neighborhood?

Today's Spokesman Review carried a humorous column with what the writer said was a revolutionary new idea for real estate agents... It was a bit of nonsense, so I decided to share. young children walking

He said that last night as he bicycled home from work he noticed an agent and her clients exiting a home in his neighborhood. They stopped to watch him pass by, and it gave him a "brilliant" idea for a side job. He said they could hire him to pedal by homes just as buyers were due to arrive.

Upon seeing an "old guy" casually biking through the neighborhood they would naturally assume that it was a cozy, safe place to live.

Then he expanded on the idea, suggesting that depending upon the buyers, agents could hire different people to bicycle by, wave, and call a friendly greeting. In addition to "old folks," you could hire a young father with a baby in a carrier, a young couple obviously in love, or two sweet little girls who would promise to stay off the lawn.

But why stop there? You could also hire folks of differing ages to walk or jog by.

Comments(13)

Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

I have had many buyers comment when we see folks walking in the areas where we looking at homes.  I don't hesitate to mantion it either.

Mar 29, 2013 09:21 AM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

LOL why not hire an entire neighborhood to randomly through block parties to invite the unsuspecting buyers to enjoy.

Mar 29, 2013 09:21 AM
Sharon Lord
Maracay Homes - Peoria, AZ
New Home Advisor

Marte - HILARIOUS...!  And yes, I'd consider it Staging.  If you've seen the movie "Step Brothers", Will Ferrell and John C. Reilly did the OPPOSITE when their parents listed their house for sale.  Also, hilarious.

Mar 29, 2013 09:26 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Lenn - It does say something about the neighborhood.

Cindy - There's an idea - but they might have to throw a lot of parties if the house doesn't sell quickly. Maybe you could arrange to have all the showings on one day??

Sharon - I haven't seen the movie, but it sounds like one I'd enjoy - I love laughing.

Mar 29, 2013 09:35 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

"Stage the Neighborhood".  I like the idea, Marte!  

     Happy people smiling and laughing, children playing.  You could do a lot with this!

Mar 29, 2013 11:50 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

There is someone out there that wants to be paid for everything they can think of. Some people call it innovation.

Mar 29, 2013 02:35 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Fred - It's an interesting idea - might be a little difficult to pull off with the whole neighborhood, however.

Debbie - He was just joking. He's been with the newspaper for years, and I doubt if he's really looking for a side job. More likely he was looking for something to write about for today's column. (Does that sound like us when we join one of these "write every day" challenges?)

Mar 29, 2013 02:53 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

It sure does, but arranging it? Not sure about it. It sounds a bit like faking the spirit of the community... But it could be fun.

Mar 29, 2013 02:59 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Jon - It does sound kind of silly, and I doubt it could be done unless the community had a pretty "fun" spirit to begin with. Unless you hired actors, of course!

Mar 29, 2013 03:20 PM
John G. Johnston
John G. Johnston & Associates, LLC - Westcliffe, CO
An Exclusive Buyer's Agent ~ Westcliffe, CO

Marte  I get accused and confess to staging all the time!  We have wildlife everywhere and I thank the critters for showing up on time.  Happy Easter

Mar 30, 2013 11:38 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

John - And with an abundance of critters, you don't even have to arrange it ahead of time.

Happy Easter to you too!

Mar 30, 2013 02:32 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

lol,

I love this idea:)

I don't think I'd go through trouble of doing it, but I love the creativity of this agent!

Thanks for sharing and smiles:)

Mar 30, 2013 09:38 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Inna -He's actually a news columnist - full of creative ideas, you know.

Mar 31, 2013 03:55 AM