Last week I attended the CRS Sell-a-bration in Waikiki. It was a great event. I came back with many ideas and a new energy to kick it to the next level.
Something different this year from last was the word BLOG was being tossed about. Although not a featured sponsor and not getting promoted as a result, Active Rain was still mentioned by several of the presenters and was a regular topic at our lunch and dinner tables. OK, I did start the conversation at the tables. It was well received and a couple of more agents joined the Rain and I met a few who were already members. A couple of them have committed to become more active.
One of the things I saw was the website venders were offering a personal blog site packaged with the website. The industry is seeing the power and wisdom of blogging. Standard websites as we know them are becoming a thing of the past quickly.
Some of the tips that were repeated by several of the experts were:
- Websites need to be content rich.
- Agents should have more than one targeted website instead of just one catch all site.
- A personal blog site should be tied to your primary site. The blog posts there should be reasonably short and in conversational language.
- The experts who were presenting at the event all had more than one blog.
- The use of SEO techniques and SEO services was standard operating procedure among top agents.
- The internet was a growing part of the top agents business. In most cases about a 1/3 of their closings.
- In the slowing market top agents are using the internet to help gain market share.
The last day of the convention I won the grand prize. I will be writing about that in the near future as it directly relates to this topic.
I also attended the CRS conference and finally understood the value of blogging. Hence my New Active Rain blog! This is new to me, but I'll be checking it out in the days to come to see how it works. (It was hard coming home to No. Cal. with freezing nights after balmy days in Waikiki and Maui!)