So, yesterday was Super Tuesday. I passed by many polling stations but sadly, I found myself not voting at all. Apparently, Barbara Bush was not on the ballot this year. Darn it. Maybe I should have voted for the other former first lady?
With so many choices, how does one narrow down who the best candidate is? Some say it's about the issues and what they stand for while others say it's all about the economy stupid. It's no wonder so many Americans don't get out and vote. They're just overwhelmed by choices and are clearly are not motivated enough to think their vote counts. This sounds so similar to how agents feel about new real estate technology, products and services. Lots of choices with little or no clear ROI. Coincidentally, this question came up today on Twitter - Why are we here (Twitter) if it's not paying the bills? It's not the first time I've heard that...
Agents are blinded by the bling. Time is money. It has to be spent wisely. Not everyone can dedicate endless amounts of time testing new products and services. Even I get overwhelmed at times. Yet agents know that most consumers go online to conduct their search for real estate information and they want to join the conversation too. Agents just want to know where and how to start. Kris Berg passionately reminds us of this very dilemma in her recent blog post about all the new business applications that exist. You're not alone Kris!
I wonder - What are the 3 most important things Real Estate Agents must do to improve their online presence?
P.S. Thanks to Kristal Kraft and Jeff Turner for the Super Fat Tuesday inspiration - I guess Twitter does work :)
Note: Originally posted on Trulia Blog
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