First, I have to just take a moment to explain the normal pattern of my blog writing. I come in (normally fresh) in the mornings, and while I make my coffee and set out the to-do list for the day, I scan the real estate news sources, the international market reports, and then the local interests. From these sources I glean what I find to be most valuable and try to synthesize and digest material and then put it out into the online world. Today’s inspiration broke that pattern. While at a listing taking photos (listing featured within this blog!), a neighbor approached me and we struck up a conversation. This is why I love Bozeman. The complete stranger I had that brief and amiable conversation with proceeded to visit our office and drop off a physical copy of the Wall Street Journal article “20 Seconds for Love at First Sight.”
So in sighting both my original source and my means of acquiring, I would just like to say thank you Mr. Marshall. Your act of interested kindness has touched me.
The Adapted 20 Seconds for Love at First Sight:
Real estate listings carry the burden that every man/woman alike has felt—first impression judgment. That first photo that is marketed gets viewed by 95% of online viewers for a mere 20 seconds before they begin to get distracted. Of the total time a potential buyer views a listing, 60% of their time is spend on the photos (the other 20% and 20% are spent on the description and the agent remarks).
As a marketing director, all these numbers are valuable to me. As a freelance photographer, these stats present a challenge to me. In short, using the data above, I am informed as to what and how to shoot, but I am also pushed to make a listing memorable. Even if 60% of time is spent looking at my photos in order to inform a decision, a potential buyer looks at around thirteen from what I have gathered from the agents here in the office. My listing is competing with 12 others at all times. What a numbers game.