Half & HalfThe old 50/50, going "halvesies" is NOT in any way a required thing, and in many cases, frankly, in some cases it is short-sighted.

Those that come from the 50/50 background are surprised at times to get to a closing and find they are only getting 50% of what the other broker is (that's not the "50%" deal they were thinking!).  However, not only is 50/50 atypical, and not the norm, in much of the country, and in many segments of the business it is almost unheard of.  At the very least, there is no legal obligation, no moral obligation, and no rule in the MLS or otherwise that requires it.

Starting with the residential side of the industry, many regions do not have 50/50 as the typical split.  Generally in these regions the buyers' brokers get more than 50% of the total commission.  In Chicago, where we live and do a lot of work, 50/50 is the norm in residential (but not commercial, keep reading).  In the expanded metro D.C. area, though, Lenn Harley always offers more to the buyer's broker (a 7% commission will generally end up 4% to the buyer's broker there).  Bryant Tutas also has said he generally offers more than a 50% cut to the buy side of a deal.  In some cases this is the market norm, in others it is specific to certain (I would say wise and insightful) sellers' brokers.  The logic is simple - offer more to buyers' brokers, get more traffic, more showings = more and faster sales - it's simple.  However, if I have really high commission agreement with a seller (maybe it's a relative or friend) I don't have to even offer 50% - if the market co-op tends to be 2.5% and I have a 6% listing agreement, I can still offer 2.5% and keep 3.5% for myself without hurting my buyer (espeically if it's a "pocket" listing and there is no open marketing and it goes straight to a buyer client that I know is looking for something just like that listing).

In the commercial and corporate real estate world, where I spend my time, there are very few 50/50 splits.  In Chicago, unlike the residential practices here, the tenants' brokers get double what the listing (building rep) brokers do.  This is not atypical across the country, where I have worked in 6% markets in which I got 4% as the tenant broker, etc.  Most of the country (for corporate leasing) is this way.  The interesting thing in some markets is that if the building representative leases the space to a company who does not have broker (a rarity in any substantial size deal) they get a "full" commission - double what they get if there is an outside/tenant's broker.  If there is an outside broker they get a half commission and the tenant broker gets a full commission, so the landlord pays 1 ½ commissions total.  I still like to negotiate for a higher commission than even what is offered that way, almost always (hey, I'm worth it).  In the commercial world, all commissions are negotiable.

Greatly in contrast is the investment brokerage market.  In the small property arena of $1 million to $20 million properties, there is often a co-broker split offered, which may or may not be 50% of the total commission (and again, is not set in stone, so I will invariably negotiate for a higher split/percentage, unless they are overly generous to start).  However, for larger properties, there is almost never a co-op split offered.  That's right, we almost always get paid by our buyers for large deals.  Granted, if the property isn't already on the market and therefore there is only one broker involved, the seller may also pay something (I like those deals!), but again, that's the needle, not the haystack. 

Getting paid by a buyer (especially to the tune of several hundred thousand dollars or more) is something many agents can't fathom approaching a buyer on, but we have to do it for every deal.  Once in a while a buyer agrees to the fee but then wants the seller to factor it into the deal and pay it.  I don't understand why they want this, but it generally doesn't matter, because most sellers won't agree to it (though from the seller side, I also don't see why it matters, it only hurts the buyer to show a higher gross sale price to the extent that hurts the tax assessments later on).

For those not used to anything but a 50/50 deal, my message is this: don't count other peoples' money.   If you agree to a certain co-op arrangement, don't throw a fit at the closing table if you find out the listing guy kept more than half - you agreed to what you got, right (it's not like anyone put a gun to your head)?  Likewise, listing agents that agree to pay the buyer's/tenant's agent more shouldn't be bitter about that either - again, they did what they did of their own accord to get a deal done, and isn't that why anyone offers a co-op commission to begin with?

Does anyone remember the disco song "Ten Percent" by Double Exposure..."ten percent of something...it beats one hundred percent of nothing at all."

Don't forget to check out the AR WOW photo contest...

 

27 Comments on What do you mean it's not a 50/50 split?

JAN
20
2007
3 Featured Posts Localism Sponsor
I agree, I am in a mostly 50/50 split on residential area. I picked up a FSBO ( to get rid of that FSBO sign ) for 3 1/2 % agreeing to offer the buyers die 2% well the buyers agent negotiated for 3% and the seller agreed. i still received 1 1/2% and had no problem with it. After all as you mentioned in your blog this is what I agreed to in the first place. By the way his home sold while most of the neighborhood just sat on the market. Price and some other exposure did the trick but in the end it was the seller agreeing to the 3% that did it. Would have sold faster if he did it in the first place, which I suggested.
11:43am • #1
13 Featured Posts
Money talks, Doug...show me the money!
12:52pm • #2
259,608 Points 38 Featured Posts Outside Blog

50/50 is rare in my immediate market...more often than not it is 60/40....60 listing side and 40 selling side. I bet that will start to change again.

 

 

 

 

 

 

 

 Go Patriots!!!

 

3:09pm • #3
833,235 Points 213 Featured Posts Localism Sponsor Outside Blog Hit Router

I charge a 4% listing fee and pay a 3% co-op.  BUT, and this is very important, I ONLY list properties for buyers to whom I'm selling a home.  My money is in the buyer's BUY.

We just want to make the contingency GO AWAY.

Lenn 

 

3:14pm • #4
7 Featured Posts

What erks me is when I'm researching properties for my Buyers and the Listing Agent offers less than the norm...I have to determine based on my split with my Broker and what the Listing Agent is offering is it worth even showing the property...

 

3:55pm • #5
13 Featured Posts

Got it, Lenn - buyer side weighted splits are common though in your area, aren't they (for more traditionally strutured listing agreements that is)?

Lauren, to me splits are always negotiable when someone sandbags on one - it's worth asking if they will increase that (it might be that they got a typical total fee and are trying to take more than that for themselves?).  If not, you can still tell them you want them to go back to the seller to get you more.

3:55pm • #6
245,807 Points 5 Featured Posts Localism Sponsor Outside Blog

This is frequently why residential agents stay away from the commercial side. Many residential agents work with buyers because they are afraid or to lazy to get a listing, so they want the listing agent to help them make a living.

Frequently on the commercial side the acronym YKY-IKM (you keep yours - I keep mine) is the norm. The agent above usually works without a buyer's agreement, and is at a loss when trying to get paid by the buyer. The result they stay away from commercial transactions.

The individual contractual agreements between a broker and his client are just that, between the broker and his client and are not any business of a third party. The co-op agent may ask for more, if declined they can agree or switch their buyer to another property. No MLS stipulates that co-ops must be equal, and most commercial brokers do not belong to a MLS anyway. It was a common practice on the residential side not to pay a co-op commission to a non-member of your MLS back when there was a half-dozen of them.

Commission discussions are best kept out of the public domain, so that there is not some perceived idea by the general public that the industry establishes some floor for compensation. I teach pre-licensees and active Realtors CE, and commission structures are explained but that they are all negotiable. The question most frequently missed on exams is: who estatlishes the commission? The correct answer is the seller, but some agents still answer - the broker.

An agent does have a right to seek out the highest compensation, but there is also a fiduciary responsibility for the buyer's agent to act in the best interest of his client, not his pocket book.

4:47pm • #7
13 Featured Posts
Dave (to your last point), while I get paid by the buyer a lot for investment brokerage deals, as a tenant rep that's a rarity.  I have actually been paid more than once by a tenant when I showed them that a landlord was offering two deals - one better for me and worse for the tenant and the other worse for me...by more than the amount saved by the tenant.  So I was being offered $40,000 for example in scenario 1 and $20,000 in scenario 2, but in scenario 2 the tenant was being given a $50,000 benefit in scenario 2 (or a $50,000 hit in scenario 1 if you flip that around).  I went to the tenant and showed them this (in writing from the building) and suggested we take the scenario that was better for them and I take a hit, but that they pay me half the extra savings, which worked out to $25,000 for me (and them) and we both came out ahead.  Most people, unfortunately, probably would have steered towards the payout better for them and never realized that their tenant was getting hit by more than they were benefiting.
5:16pm • #8
186,786 Points 12 Featured Posts Localism Sponsor Outside Blog
I'm not sure that it really matters whether it's 50% or not.  I do know that I've been in closings and been surprised by what the sellers agent is charging (very often how little, but there have been times where it's been greater than our fairly consistant 6% here) but it really doesn't affect me.  The co-broke is what it is.  Now I will say that if my client fell in love with a property that only had a 2-2.5% co-broke and I got to closing and found out that the sellers agent was getting more I probably would be slightly upset.
6:37pm • #9
204,314 Points 6 Featured Posts Outside Blog
These commission comments could get you into trouble and considered price fixing just a heads up not to discuss specific numbers.
6:49pm • #10
607,470 Points 244 Featured Posts Localism Sponsor Outside Blog
Gabriel, I always offer the selling agent a fair split. Sometimes my side is more, sometimes it's less. My opinion is that whatever I charge my seller is none of their business. I have had to "enlighten" quite a few Brokers in my time in the business. I've been threatened more than once, not recently, but back about 10 years before the computerised MLS.
6:56pm • #11
7 Featured Posts
Gabriel- Hey, off subject....You need to put your real photo on AR...
9:03pm • #12
402,351 Points 16 Featured Posts Localism Sponsor Outside Blog
Although there is always a "bell curve" distribution one can identify from the MLS - the price is what sells the house - not the co-broke.
9:04pm • #13
212,427 Points 56 Featured Posts Outside Blog

In a buyer's market, we try to offer more than the norm to make the properties more marketable - but in a seller's market, you better believe we keep the bigger share.  It's all about being smart and knowing what you are worth....and we know that EVERYTHING IN REAL ESTATE IS NEGOTIABLE.....EVERYTHING!

Ines

9:18pm • #14
121,298 Points 6 Featured Posts Outside Blog
The selling side tends to get more of the split here. But I know what you mean.....you think 50/50...but definitely not always the case.
9:43pm • #15
JAN
21
2007
170,318 Points 32 Featured Posts Outside Blog

In the market here about 80% of the listings are expiring.  What shocks me is how many listing agents/sellers are offering 2% to selling agents, when 3% is more the norm and 3.5 & 4% are becoming more common.  I often wonder if the sellers are aware of the commission rate being offered to the selling agents and how it could potentially affect thier sale. 

2:29am • #16
278,105 Points 42 Featured Posts Localism Sponsor Outside Blog
Well said David!  Well said.
5:28am • #17
172,223 Points 10 Featured Posts Localism Sponsor Outside Blog
I think the reason the buyer's want the commission factored into the deal is because it can be financed.  The one and only time I had a buyer who had the cash to pay me directly he could afford it.  Otherewise very few buyers have the cash over and above the down payment and closing costs to pay the commission.  I generally keep a .5% to cover the marketing that I do that the buyer's agent doesn't.  Otherwise I receive less for all that work. 
6:04am • #18
Interesting post and interesting feedback
9:25am • #19
211,404 Points 34 Featured Posts Outside Blog

Many residential agents work with buyers because they are afraid or to lazy to get a listing, so they want the listing agent to help them make a living.

What an interesting comment.  I kind of thought it was the other way around.  Many residential agents put their listings in the MLS and let other buyer agents bring them a buyer.  You could say the they want the buyers agent to help them make a living. I think that is just a smart thing to do. I really think that both sides work hard at what they do.  I appreciate what all sides contribute to a transaction. 

12:19pm • #20
150,133 Points 5 Featured Posts Localism Sponsor Outside Blog

What the listing agent and the listing brokerage charges beyond the MLS advertised co-op is an interesting topic. 

3:35pm • #21
1 Featured Post

This topic is right at home with me. I don't discount the service I provide to the seller no matter what the commission. Along with a commitment to not act as a dual agent I bring a lot of incidental services like home repair coordination, stager, home warranty, etc. that all get paid for out of my commission. So on  a big listing project the seller will put in writing with me what the split will be "even though there is no requirement to do so" to insure that my clients and I are on the same page.

Regarding agents who might not show a property because of the rate of SOC. Wow.... I've never not shown a property based on the SOC. More often I don't even check it out until after the buyer says, "this one", and I need to fill out the paperwork for the office.

In this relationship driven profession it's about doing the right thing every time.  Have I reacted negatively after the fact to low SOC's.. You Bet... but ethically we are called to put the needs of the client at the forefront. In doing so you build raport that will lead to tomorrows wealth in referrals and repeat business.

 

4:15pm • #22
13 Featured Posts

Teri Isner, nothing in this discussion at all borders on anything related to price fixing.  If anything, it's about the right to NOT fix price (in the form of a set "standard" split).  No offense to you personally but I hate it when anytime a number comes out of anyone's mouth in this industry someone screams "careful for price fixing discussions".  That concern is only valid if people start discussion specifically what they charge with the intent (and result) of keeping commission percentages higher than an unfettered market might lead them to.  Thanks for dropping by, though.

Lauren, I hadn't really thought about putting my real photo back, but maybe I will.  If I take this too seriously I won't enjoy it though...

Melissa Langridge - we are the corporate and commercial arm partner of KW here in Chicago and I love the organization's model, but please do not spam this blog with your commercials.  It is degrading to the KW brand and completely inappropriate.  I have deleted it for that reason on general principle.

Thanks everyone else for commentary.

10:21pm • #23
JAN
22
2007
225,354 Points 41 Featured Posts Outside Blog

Every time my split has not been 50/50 it's because I have offered more to the Buyer's agent.  I see the benefit in looking out for my client by offering a larger share to the cooperating broker.  I'm still making a decent living when I do that.

6:11am • #24
Several Brokers in our area commonly take more than a 50/50% split.  If we are going to have something other than a 50/50 split it is always favoring the Buyers Agent!
8:28am • #25
5 Featured Posts
Commision spilts are all or at least should be part of your marketing approach.... Therefore they are flexible.
8:41am • #26
13 Featured Posts
Michael, that's an excellent point - if you are offering a > 50% split to the outside/co-op broker, you should absolutely note that to the seller, so they know how motivated you are to sell their home and that you aren't getting half of what they are paying.  I had an agent once tell me, when I asked about doing a higher than typical co-op split (as a seller I offered to increase a 5% commission to 5 1/2%, but wanted to give the co-op broker 3%, in a 2 1/2% market) and I was told that I couldn't do that!  Hopefully that agent will read my blog now and all these responses!
8:57am • #27

Leave a response…



(optional)
What does the graphic say?
 
Dsc_0006 Rainmaker_large

Gabriel Silverstein, SIOR

Manhattan, NY

More about me…

Angelic Real Estate

Address: 100 East Huron Street, Suite 4904, Chicago, IL, 60611

Office Phone: (212) 444-8520

Cell Phone: (646) 727-0837

Email Me

This blog is where I explore, comment on and even rant about industry issues for commercial and corporate real estate professionals and occasionally throw out thoughts on the residential side of the world as well (why, since we don't deal with residential? I guess because nobody can stop us from doing so and as this latest subprime-primed recession proves, housing matters even if you're not a house jockey).


Links

Archives

RSS 2.0 Feed for this blog

Find NY real estate agents and Manhattan real estate on ActiveRain.