Special offer

An Unconventional Method to Selling a House - Bring Your Tank

By
Real Estate Broker/Owner with Kirby Fine Homes

 Times have changed. No longer can you just stick a sign in the yard and get a home to sell. Agents and home owners have to come up with innovative ideas that will spark interest in a buyer's mind. For some homes, this is a relatively easy task, but there are those rough gems out in the world that need all the help they can get. So if you have a tank, you might enjoy the following property.

My father-in-law has a brother that lives in Montana. If you have ever been to Montana, you would know that it is a very vast space of land, where remote locations could be only ten miles out of the nearest town. It is also a state that doesn't have a large caravan of relocating buyers coming across the border. Anyway, I was sent the web addressfor my relative's remote property that he has for sale.

The first photo is of the drive way in winter. He states, " This is truck country - 4 wheel drive only certain times of the year. If you don't plow the last mile you will probably be snowed in for a few months every year. The road is 3 1/2 miles long - the first 2 1/2 miles is a mostly unmaintained forest road - the last mile is a private road. The road is gravel, dirt, rock, and at certain times of year mud. If you like mudding - this road can be an absolute hoot. There are certain times of year that 1000 feet of this road can be little more than a mud bog. Well, maybe I'm overstating a bit, but there have been times and I hope you get the picture. If you do not have to go anywhere this road can be the perfect isolating mechanism for your own private retreat. Got a Hummer or tank, not worried about the road, take your best shot".

Now does that paint a picture of what you are getting into if you like this property?

I love the fact that the entire description of this property is telling people what to fully expect and paints the reality of living on this land. He lets you know up front that this home is not for the city slicker hoping to move out to the wilderness, with no remote living experience, to rough it in retirement. He even write "This spot is not for wimps, those that are fainthearted, or those that are weak".

Did I mention that you have to produce your own electricity, as this property is not on a grid?

After portraying who this property is not for, he goes directly into who the property would be perfect for, a writer, someone seeking solitude, etc. He also highlights the wildlife, and the amazing mountain views. He mentions that the land could be great for a summer cabin, or a hunting retreat. But I love the ending:

"I dare you to live there year round; however, be aware you could be risking your life or your sanity."

Do you think he will sell this home, using such an unconventional way of attracting a buyer? What do you think of his approach?

Teri Eckholm
Boardman Realty - White Bear Lake, MN
REALTOR Serving Mpls/St Paul North & East Metro
Jennifer--Love the honesty in the advertisement. Sounds a bit like a Laura Ingalls Wilder book to me...There are those who would love to live like that...Just for the scenery. Me, I have to be a little closer to a Target. :)
Feb 06, 2008 07:46 AM
Jennifer Kirby
Kirby Fine Homes - Minneapolis, MN
The Luxury Agent
Teri - yeah, I don't think I could quite handle being that remote from civilization.
Feb 07, 2008 04:28 AM
Tracy Riba
HomeTowne Realty, Johnston County NC - Clayton, NC
Residential & Commercial NC Real Estate Broker
Love it.  Tell the buyer upfront, don't bother wasting your time if you've never "ruffed it" for a week or two.  I would include as many pictures from year around as possible to get the full spectrum of life out there.  Maybe even put a "Lifestyle" portfolio together and go into detail about how often they go into town, what is entailed in creating the electricity, and what time of unfriendly visitors they ever get.
Feb 07, 2008 04:45 AM
Jennifer Kirby
Kirby Fine Homes - Minneapolis, MN
The Luxury Agent
Tracy- it is such a unique property that I think telling them upfront on the extremes of the land is the best thing to do. In this sue happy world, the last think you want is a buyer to come back and say you didn't disclose this was bear country.
Feb 07, 2008 05:33 AM
Ken Tharp
Iowa Equity Exchange - West Des Moines, IA
Section 1031 Exchanges, Iowa/U.S.

Tracy - Certainly different than those beautiful homes in Eden Prairie, huh? I think presently it honestly is the best course. It sounds like it's being presented in a fun, but straight-forward, manner. Makes sense to me.

 

Feb 07, 2008 12:00 PM
Melina Tomson
Tomson Burnham, llc Licensed in the State of Oregon - Salem, OR
Principal Broker/Owner, M.S.
I would think his strategy is right on.  The person who is going to buy that is going to be up for a challenge and likes to challenge themselves.  I think the challenging nature of the ad is perfect, actually.
Feb 07, 2008 12:56 PM
Jennifer Kirby
Kirby Fine Homes - Minneapolis, MN
The Luxury Agent

Ken - I don't know too many homes like this in Minnesota, except for maybe way up north near the Canadian border. But at least he is telling it like it is.

Melina - it is also a great way to weed out people!

Feb 08, 2008 01:01 PM