I just found out that an article about Pearle's expansion to Memphis ran yesterday in the Atlanta Business Chronicle and today in the Memphis Business Journal. How great is that!! Just wanted to share with my fellow Active Rainers. Thanks to Cole Epley, Staff Writer for the Memphis Business Journal. Unexpected but much appreciated!!
Truly shows the power of Press Releases and consistent contact with the Media in your service area.
We sent a Press Release yesterday to media contacts in Memphis and within 24 hours, an article was written for both the Atlanta and Memphis business publications.
http://www.bizjournals.com/memphis/news/2013/04/10/atlanta-based-home-design-firm-expands.html
http://www.bizjournals.com/atlanta/news/2013/04/10/pearle-staging-design-expands-into.html
Don't forget to include the Media in your marketing plan. Research who the appropriate contacts are and send Press Releases to them on a regular basis.
When should you send a Press Release? Here's a few ideas:
- Announce a new service.
- Announce a new product.
- Create and promote a special event.
- Announce an upcoming speaking engagement
- Pricing and policy changes.
- Involvement in various community events and activities.
- Innovative use for your products.
- Market Statistics, Trends & Forecast
Happy Marketing!!
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