A funny thing happened to me on my way home from the office yesterday. I stopped in
Trader Joes to pick up a few things. I was walking down the frozen aisle looking at the desserts trying to talk myself out of grabbing one of those Tiramisu cakes that I just love. This older man (like 70ish) walks up to me and says, "Excuse me, you must be self employed". I looked at him, laughed and said, "How can you tell?" He says, "It's the way you walk with purpose, and you know people with 9-5 jobs, they kind of mosey around, us self employed people, we make every minute count". I nod my head in agreement while still checking out the Tiramisu from the corner of my eye.
But the guy has my attention. So I slide my hand in my coat pocket and start fishing around for one of my business cards, I figure maybe the guy wants to buy real estate from this very determined and purposeful Real Estate Broker. So I ask, "So, what do you do?" I figured this would help me determine if he was even in a position to buy or sell a house plus men love to talk about their work so I'd just listen for any type of clue that would help me make a connection. Well, what came out of his mouth shocked the Tiramisu right out of my thoughts. He said, "I have been doing taxes for more than 50 years and I also do retirement planning." I went to open my mouth about real estate but didn't get the first syllable out before he said, "I have this great new retirement product that many real estate agents find save them money on their taxes, blah, blah, blah."
OK, now I'm laughing to myself and thinking I finally met my match. One of the ways that I've built my data base over the years has been talking to strangers. No matter where I am or what I'm doing I always have business cards tucked away ready to grab at a moments notice. I have cards in my cell phone case, in my wallet, in a business card holder, in every pocket of all of my jackets and coats, in the ashtray of my car in the back pocket of my jeans and even in my sunglasses case.
So the guy is engaging, funny, genuine and basically just nice. I listen for a few seconds and he hands me his business card while asking for mine. Of course I reciprocate and we both laugh. I finally found out what it feels like to be on the receiving side of a "real estate pick up".
If you haven't tried building your data base by talking to strangers you're missing a great and fun opportunity. I've found that if I'm genuine, upbeat, a good listener and not pushy but intentional that I can meet people anywhere, anytime. Heck yesterday at the polls was a wonderful opportunity. I voted late (after the Trader Joes run) so I experienced long lines and no ballots for the Democrats. You want to talk about a hostile bunch! But that's another story entirely.
So the next time you're sitting at the car wash or in a long line at the grocery store, you might want to strike up a conversation with a stranger. You never know who you'll meet and you have nothing to lose since you're just standing there anyway. Real Estate is built on relationships, if you can connect with people, be yourself, be genuine, engaging and intentional you can succeed. Anyone can learn real estate technical knowledge; few agents can generate leads consistently and turn the leads in to life long clients.
I do have one word of caution regarding this method. If you have children this is a great method of lead generation until your kids hit their teens. At this point they will be mortified and run and hide when you talk to strangers. My 17 year old who has tolerated my talking to strangers for his entire life now just leaves the building when I start. I laugh and remind him that his car was purchased with money that I got from talking to strangers. He is not amused and rolls his eyes.