After a sale has been transacted it seem that beyond a new toy or car payment and some “Just Sold” cards going in the mail, that sale is forgotten by the agency.  The reality is there is a wealth of information to be gleaned from the agents and or broker who made the sale.  Simply put, why not sit down for 30 min and look at why this sale was successful.  For the newer agents there is something to be learned and visa versa as new dogs can teach old ones some new tricks.  Here’s what I would want to know.

1)      What marketing steps did you take? Photos? Staging? Virtual Tours?  Newpaper?  Print? Which was effective?

2)      Tell me about the buyers?  Where the relocated? Vacation home? Investment?

3)      What do you think made the sale?   Location?  Price?  What was the asking price and how far did it change by the closing?

4)      What problems did you have with the process?  Title? Home Inspection?  Etc?

At this point I’m not asking trade secrets or personal information, just simply the facts.  This wealth of information could assist new marketing plans and advertising choices.

I think a group of agents would all benefit for this style of forensic study especially if it is recorded in a report or database. 

I know its off my blogs topic  but just a thought.