This is a page out of Brian Buffini's coaching, but relevent to all, and important to remember as we begin the new year.
It's easy to get carried away with the urgency of our business models. Clients call, expecting or demanding an immediate returned call. A deal seems to be on life support, so we give it CPR to the end, a buyer who needs everything right now, and not tomorrow...you get the picture.
Here's what we need to make sure we do...spend time every day working ON our business, not just in our business. The ideal; 2 hours a day of proactive lead generation. Personal notes, calls to past clients and referral partners, visits to past clients or referral partners. Business to business lunches, etc.
Now I understand that everyone has a different business model, but ultimately, we all need to continue to prospect for new clients. I don't care how much business you do, or how long you have been in it. You need to continue to prospect.
It is easy to forget the value of a single day. We get caught up in putting out fires, and haven't worked each day to make our business stronger. Every day, we need to ensure we put at least one foot forward in our business. Each and every day can have a HUGE additive effect. Win today, most days, and you will win the week, month, and year. Let's all have our best year ever in 2007!
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