Marketing your real estate services requires a lot of writing - especially now that we've discovered the value of regular blogging.
That means you might sometimes be in a hurry when you write. And when you're in a hurry, small errors - such as a confusing modifier - can creep in.
What do I mean by a confusing modifier? I mean an adjective or adverb that could either relate to the word before or the word after. When this happens, the reader is forced to stop and think about what you meant, and you lose the flow of your message. 
For instance, consider the word "often" in this sentence: "Changing photos often can spark new interest in your listings."
Does that mean its a good idea to change photos often in order to spark new interest, or does it mean that if you change photos, you'll often spark new interest?
If you read something you wrote and the meaning could go either way, take a minute to revise the sentence. You could say "To spark new interest to your listings, change photos often." Or, you could say "When you change photos, you'll often spark new interest in your listings."
Nit-picky? Yes. But one thing you don't ever want to do is call attention to your words instead of your message. The goal should always be clarity, so your readers can simply absorb your meaning without having to think about the words that delivered it.
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