Do you have a good tag line? Last year I changed mine from "Building Relationships One Home at a Time" to "Focused on Results". I have to tell you that I have never been too excited with it, but thought I would leave it until I could come up with something better. We'll get back to this in a minute.
I'm starting my third year as a Realtor this year. I think I probably learned more this past year than I did the first. I admit that I struggled quite a bit my first year. One of my biggest problems was watching a good friend of mine who is also a Realtor and, the reason I got into the business. Watching him wasn't bad because he wasn't a good agent. It’s quite the contrary as a matter of fact. He is an excellent agent who has been a Top Producer for the last three years. The problem with me watching him was that I can't be him.
Everyone has these agents in their office. You know the ones. Everything seems to just come a little easier to them. You've never met anybody who knew them that not only liked them, but thought they were absolutely wonderful. They seem to remember everyone's name from the first time they meet a person. They get referrals like they are going out of style without having to work for them. Whatever IT is, they have IT.
Well my good friend has IT. I don't. I, like the majority of all the other agents in the world, have to work harder than he does if I want to be successful. I have to come up with systems in order to stay consistent and build a solid customer base.
As I have said in the past, I took Floyd Wickman’s SMART Program last fall and really enjoyed it. It has helped me to create the system that I needed. That, along with some other things that I’ve learned or read, really emphasize letting go of the end result. You can’t have an end result if you don’t get there. This is something I wish I would have learned much earlier.
Don’t focus on the results. Focus on the activities it takes to get the results. Focus on your clients and their needs. That is the whole point of this business anyway! Focus on your sphere of influence by creating a system to stay consistent in keeping in touch with them. Focus on building your inventory, but only take those listings you truly believe will sell. Go out and work expireds. Go out and work FSBO’s. I know you’ve heard the horror stories about FSBO’s and how some of them will bite your head off if you aren’t careful. But guess what. Some of them are actually nice and might even talk to you. I know, it’s crazy isn’t it?
The sooner you can let go of the end result and learn to focus on the daily activities, the better off you will be.
So back to my tagline, “Focused on Results”. I think after writing this blog I have come up with a new one. “Focused on Getting You Results”