WHO IS AT THE DOOR? Opportunity wears a number of disguises. More often than not it looks very human. There is one fundamental rule for success when it comes to opening to opportunity. Get out your pen, you will want to write this down.
"SERVICE ALWAYS COMES BEFORE SALE"
If you will serve others you will be positioned to sale. In fact your door will be the one they knock on. There are a lot of ways to generate business but only one way to build loyalty: Serve others!
Michele and I lived in Phoenix for over 26 years. We bought our cars from one salesman. His name was Ken Bowers. We bought 8 cars from Ken. He once told me that he never has to walk out on the car lot to find a customer. All day long they come to his refrigerated office and they come to buy. Why? Ken loves his customers and he serves them in every way possible. He never plays the car games, he offers them the best deal up front and stays with his clients all through the process.
He remembered all the names of my children. To this day Ken annually connects with Michele and I to check in and see how we are doing. His wife was diagnosed with cancer recently and I went to his facebook page to write some words of encouragement. Over 500 people had already beat me to it. Ken loves his clients and his clients love him back. Generations have bought cars from Ken only.
Service before Sale!
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