Remember Brian Bosworth? The University of Oklahoma football player who went on to play pro football for the Seattle Seahawks?
He is a real estate agent in Malibu, CA.
I discovered this by accident when I looked him up online today for reference for today's blog post. You see, I never was a fan of The Boz. In fact, I loved it when Bo Jackson of the Raiders ran him over in that fateful Monday night game back in 1987. He was a very abrasive character back in the day...at least his public persona was that way.
I developed a respect for him, however, while watching the Seahawks play the Broncos in Mile High Stadium in Denver the next year. The camera showed thousands of fans wearing shirts with "No BOZo's" emblazoned in large letters. I thought "Man, they really hate Bosworth in Denver!" Then the TV announcer made a comment to this effect: "I wonder what these fans would do if they knew that Brian Bosworth himself is profitting from those shirts?"
This totally blew me away. He knew his division rival fans hated him and he capitalized on it. I use this analogy to illustrate a point that I bring up over and over again with my agents: Don't let resistance and rejection make you give up on following up with clients and reaching out to forge new relationships to develop future business.
Many of the people who initially reject you simply need to see that you know what you're doing and that they can trust you. It could be worse...you could have an entire stadium rooting against you.
If rejection gets you down, email me. And remember...love him or hate him, we can all learn something about persistence, effort and opportunity from what Brian Bosworth did here...turning rejection into opportunity.
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