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I'll List Your Home, But I'm Not Going To Price It

By
Real Estate Agent with Karen Parsons-Fiddler, Broker 949-510-2395 BRE# 01494165

 

I'll List Your Home, But I'm Not Going To Price It

 

That's right, you read that right. I am not going to pick the listing price for your home, YOU are going to do that. Why? Because this is about YOU and not about me. From the first meeting, you are going to see that this Orange County Listing Agent is going to present a package with your best interests at heart.

You want to sell your home? Ok....let's do that!

How? I'm the expert, right? I'm supposed to tell you what to do when it comes to one of the biggest investments one can make? I'm not going to. What I will do is offer you a complete package which includes staging, handyman services, video tour, aerial tour and the most comprehensive Internet Marketing package available. I'm going to offer all this at my own cost and with no long term contract.

That's right...I'm going to say it again.

I will pay up front for a stager, handyman, video, aerial, etc....a professional listing presentation....and you can cancel the agreement the very next day with no penalty and no cost.

Now you might be thinking, there has to be a trick or hidden cost. There isn't and you will clearly see this in the agreement. The commission? While I can't address commission in a public post, suffice to say you will be pleased, that is not where I make up the cost.

Now let's get back to the matter of price. If you've spent any time doing research on the Internet, you will see that real estate agents are always debating the "over priced" listing. Most of these posts are from the perspective of the agent. But I feel differently. If you are serious about selling, you are not going to want to be over priced, but on the other hand, we never want to leave money on the table. I understand this. While I won't tell you what to price the home, we will go over the market data so that you can decide from an informed position.

Price and market conditions are more than just comps. Those are only sold homes. We also want to look at the market trend; are prices rising or falling. We want to look at the current inventory and absorption rates. If your goal is to move in the next 2 months, we don't want to price the home too high if there is 4 months of inventory on the market. This gets into details, but this is the data you need to decide what price to put on your home based on your goals.

Why would I list your Orange County home with no contract and all that out of pocket expenses? Especially when you might over price your home? Because I believe that if I tailor my business model around the needs of the seller/buyer, then my business will grow. I make up the difference in volume. I will also say that this model keeps me on my game as well. I'm taking all the risk and in order to make it pay off (I don't make anything unless we sell the home) I need to fully service my client.  If you are happy, you will remember me. Frankly, you will remember me if you are unhappy also.....so that's just not an option.

If this seems like the kind of service that you are looking for in an Orange County Listing Agent, please contact me and let's chat some more. You can see for yourself that there are no hidden gimmicks and the service I can offer will allow you to list with confidence.

Comments(11)

Kathy Streib
Cypress, TX
Home Stager/Redesign

Karen- if I were sitting on the other side of the table from you and interviewing Realtors, you've just been hired.  That was  the most refreshing take on a listing presentation I've seen.  Now just one thing... we need to live in the same area so hopefully you'd choose me as your Stager!!!!

Apr 18, 2013 10:23 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I tell people they can fire me if they aren't happy and I can fire them too.  Generally speaking there is no firing.  And in the end, it is the seller who chooses the price... perhaps with my influence, but they do choose.

Apr 18, 2013 10:39 AM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Hopefully with the right guidance for a knowledgable Realtor® the sellers are armed with all of the right neighborhood information to find a listing price that works.  However if they pick a price that is totally out of the realm of reality we can say no to the listing.

Apr 18, 2013 10:42 AM
Lori Bowers
La Quinta, CA
The Lori Bowers Group

This is fabulous. I bet clients are lined up down the street to list their home with you.

Apr 18, 2013 10:54 AM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
Instant reblog of the day with this comment...This is a well thought out marketing plan. The price is not the reason a Seller should select an agent. Make an informed decision about treads and market research data and comps. Then select the Listing Agent to showcase your home or property. Now that is a in win win combination in any market.
Apr 18, 2013 11:25 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Kathy: You would absolutely be my stager, can you get out here? lol

Tammy: The truth is we only want to work with people who want to work with us, right?

Cindy: That's true, but I don't turn down listings, even if they are overpriced. If the seller has the right information and motivation, they will eventually price the home correctly. In the meantime, I'm going to be right there.

Lori: I do alright, :)

Cheryl: Thank you :)

Apr 18, 2013 11:36 AM
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

when I approach sellers I have a number in mind as well, and if they stay wihin reason I list, if not I walk

Apr 18, 2013 12:01 PM
Mary Elizabeth Allen
Lake Monticello, VA

Fantastic post! Not only does it clearly showcase what a thoughtful and wise agent you are - it also shows the sellers that ultimately, THEY choose how to present themselves to the market: overpriced, on target, or a real bargain! Suggested!

Apr 19, 2013 02:26 AM
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor

Karen,

Cherise utilizes similar listing protocols.  Appreciate your boldness with guaranteed service... g

Apr 19, 2013 03:24 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

How can anyone go wrong using your services, Karen.  Look what you offer at no risk to the seller.  And leading them to decide on the correct price is going to get that home sold quickly.

Apr 21, 2013 06:13 AM
Mike Crosby
Mike Crosby Realty - Placentia, CA
Placentia- Yorba Linda Real Estate - 714-742-2897

Interesting post. One question, what do you mean by "no contract"?  

Sep 17, 2013 07:58 AM