To Be Successful In Sales You have To Market Yourself

I have been involved in sales for over 37 years now.  During those 37 years, I have attend several seminars, and listen to even more presentations on how to be successful in sales.  Two thing that always comes through loud and clear, and are common in every presentation that I have listened to, is that in order To Be Successful In Sales You have To Market Yourself.  The other is that most of the  presenters seem to present the process of marketing yourself much more complicated than it needs to be. 

The methods that I have found to market myself that have worked the best, are the ones that are the most simple, but utilize a lot of common sense.  For me the most effective suggestions would be:

• Product Knowledge - you cannot sell effectively what you do not know or understand.  If you know your product better than anyone else, it comes through with every word you say.  You don't have to tell others how knowledgeable you are about the product, it will be obvious.
• Know Your Customers - Know what their needs and expectations are.  This means you have to:
• Listen, there is a reason why we have two ears, but just one mouth, and
• Maintain contact by following up with your customers often.
• Be Unique - Make your customers feel that you are able to do for them what know one else can, and you will create Raving Fans.
•  Be Visible - this means that you have to be out in the community and make yourself a part of the life of the community.  Network whenever possible, and participate in community events.
• Be Persistent - don't give up the first time something fails, give it a chance.  Not everything is an instant success, in fact the things that are most successful are the ones that we continuously work at.
• Have A Plan - it is best if you write down what you want to do and how you want to accomplish it.  In order to get to where your going you need a map with clear directions of how to get there.

It is that simple, and most of what I listed above requires very little money to do, but it does require a major investment of yourself.  Don't over think things, and keep it simple.  To Be Successful In Sales You have To  Market Yourself, and if you truly follow through on the six suggestion above you will accomplish that.

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 Info about the author:

George Souto is a Loan Officer who can assist you with all your FHA, CHFA, and Conventional mortgage needs in Connecticut. George resides in Middlesex County which includes Middletown, Middlefield, Durham, Cromwell, Portland, Higganum, Haddam, East Haddam, Chester, Deep River, and Essex. George can be contacted at (860) 573-1308 or gsouto@mccuemortgage.com