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Not Enough Time To Work On All Your Leads

By
Services for Real Estate Pros with Working With Houses, LLC - Atlanta Real Estate Investments

 

 This is nearly every Real Estate professionals dream come true to have more leads and you know what to do with.  This is a great problem to have and arguably it’s really not a problem.  It’s a challenge that’s exciting because there’s so much opportunity in it.  However you can easily, once you have an effective marketing strategy, overwhelm yourself.  Each of these leads, more often than not represents a human being that needs a human ‘touch’ to build a bit of a rapport with, to establish trust and as a result these things take time. However one can only do so much as there’s only so many hours in the day.  At the same time if you don’t work with all of them, you’re certainly leaving money on the table and opportunity to grow your business and further your success.

Not enough time to work on all your leads?  This is nearly every Real Estate professionals dream come true…..to have more leads and you know what to do with.  This is a great problem to have and arguably it’s really not a problem.  It’s a challenge that’s exciting because there’s so much opportunity in it.  However you can easily, once you have an effective marketing strategy, overwhelm yourself.  Each of these leads, more often than not represents a human being that needs a human ‘touch’ to build a bit of a rapport with, to establish trust and as a result these things take time.  

However one can only do so much as there’s only so many hours in the day.  At the same time if you don’t work with all of them, you’re certainly leaving money on the table and opportunity to grow your business and further your success. 

Enter virtual assistants.  Virtual assistants can be immensely helpful.  The reality is the majority of leads we work with usually start the same.  We get the feel for what the situation is and then from there we get the basic information about the property.  And we learn about what the financial situation is to a degree so we can understand what we are up against.  And then, we begin assessing what we can do with the property, whether we’re going to buy it with cash, whether we renovate it, whether we will rent it, whether it’s a short sale candidate, or perhaps it needs to be listed with a real estate agent, or perhaps some other kind of terms arrangement can be created.  There are so many possibilities.  But the initial research to start framing the direction can almost always be handled by a virtual assistant.  Very few of these things require physically being on the property to get the process going.  As a result, we are able to convert more opportunities because we’re spending less time driving around.  The result is more time working with people developing the relationships that need to be developed to assess the situation best.  Ultimately, we are able to help more people and make more things happen.  

Without virtual assistants, things generally take longer but with them, we’re able to get in there and really assess what needs to happen.  This allows us to get to the bottom of the situation with every Seller much, much faster.  Your assistants can go to the tax records and get the basic information. They can talk with the Sellers to fill in the gaps.  They can run comps just using online tools to get the rough feel of valuation.  They can then work with your agent to leverage the MLS whenever it’s necessary to really pinpoint data.  As a result, once you start combining all these things into a systemized process, all of a sudden the idea of working with 40, 50, 100 leads at a time becomes very manageable and not so overwhelming.  It takes a team to pull this off.  So my suggestion today is once you have a marketing campaign that is generating leads successfully, go ahead and build the systems you need in place to get the leads managed and touched as quickly as possible.  In doing so, you’ll find your business likely will go up and your success may start to soar.  And you’ll be able to ultimately do what we all do with real estate and that’s help people.  So not only can we be financially rewarded but we can see the smiles on peoples face when they’re able to have their house taken care of and move on to the more important things in their lives. That last part is truly the most rewarding.  Systemize your business today and leverage virtual assistants wherever you can!

Jacinda Shedd
Jack of Administrative Trades - Columbus, GA

Frank,  You are sooo right!  Thank you so much for the support of the virtual assistant community!  Sometimes it is hard for others to see the value in having an assistant or a teammate. 

Apr 26, 2013 01:44 AM