Everybody tells me that the answer to all Real Estate problems revolve around social media. "If you're not involved in social media at a high level, you're not in tune with the market ... not in tune with business today ... and you're never going to grow or succeed." That comes from my competition.
WHAT I DON'T UNDERSTAND IS WHY PEOPLE ACTUALLY BELIEVE THIS. Let me give you a couple of examples ...
In the last 12 months, we've averaged over 10,000 people a week watching MikeFerryTV through the web ... we've had 1,743,441 total visitors to MikeFerry.com ... I have 17,500+ connections on LinkedIn and they link to 19,275,210 professionals. In fact, the Mike Ferry profile, per LinkedIn, is in the top 1% of most viewed profiles. We've had 196,000+ views on our YouTube videos ... over 16,000 likes on our Facebook corporate page ... and our ads have appeared on the Facebook network over 115 million times. Our MFO pay-per-click Google search ads have resulted in 3.6 million views ... over 3100 people have downloaded our MFO mobile app in the last few months and our blog has been viewed over 157,000 times.
Here's what I don't understand ... as I said last week ... my competitors (the people that some of you listen to) will say you don't have to talk to people. They tell you to blog ... email ... tweet ... twitter ... and everything else under the sun ... except be in communication with people.
Do you honestly believe you can do 50+ transactions a year with that kind of thinking? If you do ... you may be the only one in North America that does.
Last year I spoke at a major convention. The convention had 2,000 attendees and their entire marketing revolved around social media. A few months later we had our annual Superstar Retreat and we had over 5,500 people attend the July and October events. They attended because we had actual conversations with prospects and customers about attending, and they did. Okay, I'll grant you "social media people" this ... for the last two years we averaged about $30,000 a month in income off people going to our website and purchasing either downloads, CDs, DVDs, or some of my books. To date ... we can only find one or two actual coaching contract sales that have come off the millions of supposed contacts we've had through all of the above. My sales department can't clearly identify more than a couple of sales per month resulting from all the above. Understand ... we sell thousands of tickets per month to our events.
If you want to do 5-10 transactions a year ... blog and tweet. If you want to do a lot of business ... talk to people. If you don't want to talk to people ... I REALLY DON'T UNDERSTAND WHAT YOU'RE DOING IN A SALES BUSINESS.
Mike Ferry
CEO - The Mike Ferry Organization
800-448-0647
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