Marketing is Gardening, not Hunting!

My Marketing Coach told me something recently that I am finding to be true:  "Marketing is Gardening, not Hunting!"

I keep thinking about that comment and found the truth in gardening.  You dig, till the soil, clear out the rocks, plant, water, weed and fertilize your garden.  Have you ever discovered that you may spend a lot of time in doing a marketing project and really put your heart into it and you dont' see the results right away?  At first you may not get a very big response.  But then in a few days you start getting a call, a new prospect or client and opportunities that you find out came from something you planted in a marketing effort from a few months back or years back.  It is always amazing to me, the importance on keeping that attitude of gardening and not just hunting.  My marketing coach was right!  Keep going and don't give up...It will come.

© 2008 Irene Woodworth