In this market --- we all want to sell homes and sell homes fast!

What would help buyers decide that a home is just right for them? What, if anything, would help a buyer who is sifting through a lot of real estate inventory, reduced prices, locations or markets, and a media frenzy of not so hot real estate news --- feel better about his or her purchase decision? This is, after all, the largest financial decision of anyone's life.

I have wrestled with this over the past two years. So, I do what I always do when I don't know the answer. I do alot of research. I went through tons of online real estate trends from national and state real estate organizations and mls data. I talked with my sellers. I chatted with buyers. I even had lengthy, informal conversations with my competitors. Then, one day, as I sat in a car dealership with my family --- it hit me.

CERTIFIED PRE-OWNED!The auto industry has been doing it for years. And, they spend a fortune in advertising and marketing dollars so...they know what makes a buyer pull the trigger. I grabbed a certified pre-owned packet from the dealer, then visited several more. I gobbled all the info I could get. Then I ran - literally - to one of the owner's of my company.

He and our office manager sat stoically as I rambled excitedly about the benefits of Certifiying a home for sale. Some other companies in other states had picked up on some parts or pieces of home certification but...not one ( as far as I could see ) was offering a full package as a company. I watched as their faces change from a polite gaze to full blown excitement. Within weeks, our company put together a CERTIFIED HOME marketing package that is sure to help seller's and buyer's alike.

Now, Robert Abbott, one of the principles for Abbott & Caserta,  was off to the races. He and a team of real estate agents, marketing people and our other real estate resources pooled together one of the most effective marketing programs in years. With support from some of our most valued vendors put together a program that allows the seller to sell their property at the highest possible price while enabling to sell their home faster. Buyers enjoy the comfort of knowing that  some, if not most , of their concerns are all laid out on the table upfront. The benefits may be too numerous to include in one post the grid below gives you an overview.

Now, once a seller has certified his or her home, the home can be offered with confidence to the buyer.

This package if done individually would cost the seller well over $ 1,500.

Through the Abbott & Caserta Certified Home program , this will cost the sellers less than $950. Nothing is paid to Abbott & Caserta directly. The vendors are paid direct so...Abbott & Caserta does not make money on the program components.  Home Certifications allows the seller to effectively market the home with confidence.

This package was completed by one of our listings  about 10 days ago --- and it went into attorney review within the week!

I am proud to work with a company --- by having direct access to the company owners --- that affords us the ability to bring great marketing ideas to fruition, they build upon those ideas to maximize the benefits and exposure and they help us to bring them to our buyers and sellers --- FAST!

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Thinking of buying or selling your home in Bergen County, New Jersey?

Let me help you. Know the sales value of your new home and your new neighborhood * based on actual market comps. Allow me to present a Comparative Market Analysis to you that is customized to your home, finances and your specific needs. This will give you detailed information about pricing and selling your home in the current market or BUYING your home in your new neighborhood.

For more information about buying or selling your largest financial asset, contact me at CupaT@aol.com.

Copyright - Pamela Stetson 2008,   http://www.pamelastetson.com/