Last year I wrote a post called 96% of All Real Estate Blogs Will Fail.
It has become more and more clear that I failed to mention another clear reason why real estate bloggers are bound to abandon their blogging efforts.
S.E.O.
Search Engine Optimization
Realtors help buyers buy property.
Realtors help sellers sell property.
If this is going to their business model for success, it needs to be a full-time job.
Business Blogging is a marketing effort.
However, it is a marketing effort that, as we've pointed out countless times, needs to be a discipline in order for it to work. In order for a full-time REALTOR to install a demanding discipline such as blogging as a piece of their marketing puzzle, it needs to be something that is not a challenge to embrace.
The more challenging that it becomes, the less likely it is going to work into their business model.
This is exactly why SEO will kill your real estate blog.
Blogs, when properly designed, coded and submitted, will have an enormous amount of built in SEO power.
This is FACT.
We have so many examples of our Tomato Graduates dominating desired search results pages that it would be ridiculous to list them. If you doubt it, call any one of them. However, their level of understanding when it comes to SEO is basic, fundamental and intentionally pragmatic.
And whatever happened to the talk of the Long Tail? The power of your ever-growing content (articles published) is undeniably the most powerful search engine tool you have. The best part: all you have to do is hit publish to make it work.
The Long Tail is the bloggers best friend. Because it can make for spectacular results, and it is not something that needs to be studied as a science, bloggers are encouraged to continue hitting publish, and continue to maintain the blog as an important element of their marketing strategy.
Unfortunately, a focus on SEO throws a wrench into the party.
Here’s just a sampling of what I have seen happen when mastering SEO with one’s blog becomes a concern.
(TO CONTINUE READING AND TO LEARN THE CONSEQUENCES OF WORRYING ABOUT SEO - YOU'LL NEED TO MAKE THEJUMP TO THE ORIGINAL LOCATION OF THIS ARTICLE)
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