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One Announcement, Ripples, Ripples, Ripples

By
Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408

In the long years of crisis, that slowly immobilized our real estate market in the years after it started shrinking, we were passing the same “For Sale” signs on pieces of land across the street from the ocean on State Rd. A1A, which is known as Atlantic Ave.

We would sigh, say that we need to explore how we could buy something for our own office.

Then, one day, we ran into a private lender and started talking about financing a purchase like this, and then suddenly noticed a "pending" sign on the piece of land we wanted. I called the broker, and he confirmed that we were out of luck, it was under contract, along with a smaller piece on the same block…

It was gone…

Frustrated, I checked every piece of land on Atlantic Ave in Daytona Beach. There was only one small piece of land. Very small corner lot. Of course, it would be enough for the office. The Seller had another piece, one lot to the north, not contiguous. It was 5 times bigger, and the Seller was trying to get rid of it first. Small piece did not bother him as much, but there was no way he would sell the small one before selling the bigger one first.

Price was good. Not as good as the one that we missed, but it was still much less than every other lot on Atlantic on the market today.

I turned to a doctor, my client. He was playing with the idea of investing, but got easily spooked, and so far did not follow my advice. And in every case he saw that he made a mistake, and what I was telling him, was true.

Was it the reason that he listened to me this time? I do not know. But he did, and we negotiated both deals, and the Seller agreed to finance a small piece for us with sizable down as long as the big piece closes first.

We closed October 30, 2012, half a year ago. The idea for my investor was to wait a few years and then sell at a profit. And tis idea sounded fine until 2 days ago.

2 days ago there was the announcement that Hard Rock Hotel and Café is coming to Daytona Beach. And a 10-acre parcel they are taking is half block from our land. I called my client, he was travelling and did not answer, and I left him a message that his land has already dramatically increased in value.

Two days later I read the confirmation that I was right, an article in our local paper quoting a commercial real estate broker, who said that he was inundated by calls asking for vacant land across the Hard Rock Hotel & Café site. Well, the owners of site bought commercial lots across the street, so they are not available, but land that we bought for us, and my client’s land is just steps away, the closest to this block.

6 months and what a difference. It is fascinating how these events affect local markets…

And yes, the price is darn higher now.

Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Hella - it was a good deal anyway, but this announcement made it very sweet for my investor. Thank you

May 06, 2013 11:04 AM
Marti Steele Kilby, CRS
Steele Group Realty - La Mesa, CA
Broker/Owner, San Diego, CA

Nice story, and very timely!  I'm about to list an acre lot tomorrow just off of Main street in a small town here in SD county.  We don't expect Hard Rock but as the county continutes to expand, I see this lot increasing in value.  Congratualtions!

May 06, 2013 11:26 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Joe - I am not sure it always works this way, but sometimes the stars line up nicely :)

May 06, 2013 12:09 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Debbie - thank you so much. You are so kind

May 06, 2013 12:10 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Jill - I hope so. So far he is very excited. The good thing is that he is patient and is not trying to sell now. he would rather wait couple of years when he is retired, so that he is not going to take a big hit in taxes when he sells. Timing will work for him wonderfully

May 06, 2013 12:12 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Cindy - you are so right. There is always an element of gambling, when you buy it for future resale. It often takes long period of time to get the appreciation, even when you do everything right.

Impatient people should not buy land

May 06, 2013 12:15 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Charita - thank you. I am thrilled for the lot owner. For me it is less of investment, I want to build the office, which will now have exceptional location. So, you are right, I am also thrilled :)

May 06, 2013 12:17 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Gene - so true. people are afraid that they are overpaying, but they look back, not ahead. With the market changing you will overpay (compared to 2010) today to have equity tomorrow

May 06, 2013 12:19 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Stacey - Amen :) and thank you

May 06, 2013 12:20 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Marte - thanks, and I need more listening clients, and so often my fine instinct are not utilized :)

May 06, 2013 12:21 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Linda - and how one day, and one announcement in the paper affects the market. This is fascinating...

May 06, 2013 12:22 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Bob - true, fascinating what and how affects the market and makes dogs run

May 06, 2013 12:23 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Kimo - would be great, but he is not a regular investor. he bought this piece of land, and I will not hear from him for quite some time. And this is absolutely fine with me.

May 06, 2013 12:25 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Marti - if not Hard Rock Hotel/Cafe, I still wish you all the luck with this lot.

May 06, 2013 12:26 PM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Well done!  Sucha great story - it's all about timing, isn't it?

May 06, 2013 12:54 PM
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Jon, congratulations on an excellent investment! I am betting your client will pay close attention to your recommendations in the future!

May 06, 2013 03:23 PM
Travis "the SOLD man" Parker; Broker/Owner
Travis Realty - Enterprise, AL
email: Travis@theSOLDman.me / cell: 334-494-7846

Good advice and staying on top of events in your area that turn into $$ for YOUR clients!

May 07, 2013 02:39 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Dagny - of course. It is always about timing. And some luck :)

May 07, 2013 05:34 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Sharon - now I am trying to tell him that it would make all sense in the world not to flip this land, but rather wait for hard Rock Hotel built and then develop his half acre.

It ia foreign thought for him but this  is the beginning.

May 07, 2013 05:36 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Thank you, Travis

May 07, 2013 05:40 AM