Finding Credibility in Real Estate Designations
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Finding Credibility in Real Estate Designations
Obviously, there are many designations and certifications in our real estate industry and we don’t need them all to succeed and some may say we don’t need any of them to succeed, but for me that is far from the truth.
In the beginning of an agent's career an advanced designation may not seem very important and they have had enough training just getting their license and certainly don’t want to spend more time in a class learning more real estate systems. However the more we’re in business the more likely we become attracted to having a few initials at the end of our name.
It’s important to find our niche and become an expert in it. Many educational courses offer seller and buyer representation while others offer working with seniors, farm/ranch, resort, and commercial designations and more.
Designations and certifications are recognized by the National Association of REALTOR’S®and carry more weight and are recognized by our fellow REALTOR’S®. However what we won’t get from a real estate designation is public recognition. The main reason most of us acquiring a real estate designation is for the education and what we learn from the training courses making a huge difference in how we work with the public and representing our clients.
Earning a designation is the opportunity to expand our personal network. Courses result in meeting other agents and forming long lasting relationships for future referrals. Real Estate agents who receive their designation will generally refer a clients to a fellow agent who carries a similar designation.
A Certification: is something that has to do with a specific set of skills that your learn; skills that are usable across a variety of real estate specialties.
A Designation: usually involves specific training for a specific discipline. For instance you can be accredited as a buyer representative or as a financial or residential specialist.
Interesting fact:
According to the National Association of REALTOR’S® survey, sales agents holding professional designations have annual incomes that are, on average, $18,100 higher than those of sales associates who do not have designations.
The Secret to taking a designation course is to take your classes in other cities if possible to meet other agents who you don’t compete against and can increase your chances of receiving referrals.
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Bob Ratliff, REALTOR® (512) 587-5689
TX Licensed Broker #492107 Information is deemed reliable but not guranteed, all rights reserved by Canyon Vista RealtyTexas law requires Agents to give the following
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to prospective buyers, sellers, tenants, and landlords.
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