3 Reasons Why You Aren't Making Any Money

As a real estate agent trainer I get to hear lots of reasons why real estate agents aren't making any money. And every agent who wonders why they aren't making the money, has a reason or two as to why they aren't making money.

Are You Really Working?

The number 1 reason a real estate agent is not making money is because they aren't really working. Because we don't have anyone telling us what time to go to work, what time to take lunch, or what time to go home, we get to manage our time all by ourselves. Sounds good in theory, but in practice it can be difficult. It is also very easy to lull yourself into thinking that you are really working. For instance, taking a class on the best real estate apps or doing a webinar on how to use social media. While these things are helpful and potentially useful, if you don't have any business, you probably need to be spending your time doing other things.

Open Houses and Floor Duty

Open houses and sitting for floor duty can be two excellent ways to get new business. Please note I said, "can"...I know there are exceptions. But I can't count how many times I've heard agents say, "these don't work for me". Instead of saying, "I really need to work on my open house skills", they write them off completely. How about partnering with an agent who is successful at picking up clients during an open house and see if you can sharpen your skills? While open houses may not be what you do best, it is a skill set that you can learn.

Managing Your Time

We are all busy. Many of us juggle meeting clients, showing property along with grocery shopping and picking up the kids. Being busy is no longer a valid reason. The issue is more likely to be poor time management. Put yourself on a schedule. The same type of schedule you may have had with your corporate job...same thing. Schedule time to prospect, to check email, for marketing, for administrative duties...I think you get the picture.

I Don't Like Excuses

When you work, really work. Approach each day with a positive spirit and a plan. Sure there will be some days where you won't get your entire to do list done, but at least you know what you need to carry over to the following day. Try to make something happen everyday. Be proactive. Make phone calls, meet people for coffee, attend events where you will be forced to meet new people. Look at every day as an opportunity to sell a house and before you know it, you'll be making money.

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Candy Miles-Crocker

Real-Life Real Estate Training