ActiveRain Is Moving On by Bill Roberts
I just read Nikesh Parekh's (CEO of ActiveRain) announcement that Market
Leader is being acquired by Trulia.
It was deja vu all over again. I've seen this movie.
I found the comment thread very interesting. I just had to comment myself.
I left the following comment:
I would like to offer a little perspective. Back in the early days of ActiveRain
we were all very concerned how the boys would monetize AR. We knew that
we had a great deal with ActiveRain but we couldn't see how the guys who
started it (Jon and Matt and the rest) could possibly sustain the platform.
After all, they were giving us a lot and not getting anything in return.
So the questions being discussed were:
•Would they start to charge us?
•Would they "sell" our content?
•Would they sell advertising on our blogs?
I guess it never occurred to us that they would sell AR and just walk away.
Bob Stewart's reference to Brian Brady's comment on "quid pro quo" stems
from the discussion about our content on the AR platform. After all, we had
gotten great SERPs from posting on AR. What was in it for them?
Now we know. They sold out.
And life went on. Everybody has to make decisions in their own best interest.
And, as for Katerina's concern about losing her hard won position on Google
for certain keywords, all I can say is that Google search engine page results are
their business. She has learned to play the game. She gets good results. But
Google has always tinkered with their algorithm. Nothing stays the same. I'm
sure she will adjust, just as she always has. She is a Superstar.
Change happens. It is what life is all about. Can you imagine what life would
be like with no change at all?
Embrace this change and run with it.
Let me know what you think.
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