Special offer

Staging Legislation/Standards Create it Don't Wait for it

By
Home Stager with Real Estate Staging Association

I was just asked to comment on and blog about a post that Julianna did last year and the subject came back up this week. please see her blog Legislation that could effect your staging business 

Here are my total thoughts:

This is WHY a member run trade organization is so important. I hear a lot of people say the words we are NOT regulated.  While technically that is true I prefer to use the words we are SELF regulated.  One of the main objectives for RESA that is wanted by the members and stagers in general is to set standards. When we all come together and create standards or a "ten commandments" type  document stating, This is what is acceptable, this is how we work, these are the things considered unethical and we will not conduct ourselves in that manner and WE ALL decide this together then agree to it and abide by it, then a "standard" in created. By doing this NOW when we are still in our infancy as an industry then it becomes the STANDARDS, then ALL the newbies coming into the industry look for the standards then they follow them. Newbies come in and they never have to worry about understanding the standards because the training companies are teaching them. The entire industry benefits from our unity.

When you look at creating standards it can actually be very simple. Everyone throws out ideas we word them correctly, modify them and vote on them.

Example: Someone may say we need to address "bringing the outdoors in" issue. Now we all know many stagers will cut branches, flowers etc from outside and bring them in. We ALL know what happens next.  Bugs drop from them, they die and fall apart inside. So do we ban "bringing the outdoors in" NO, we state: If branches are cut from outside to use inside for decorations the branches must be: 1. Sprayed with a environmentally safe bug spray in order to ensure pests are not brought in 2. Must be sealed with a sealer. OR whatever you all want to say about it.  Do we state Fresh Flowers should NEVER be used because they die? NO, we state Fresh flowers may be used as long as there is a plan for someone to care for them, refresh them, change them.

If you want standards then start thinking of subject matters that need to be standardized. Then we take each subject and give the solutions. We can make a Staging Standard Practices ACT. Make it a document that can be posted on everyone's websites and taught in the training. When situations arise as time goes by etc then we make changes and those are called amendments.

I will make a comparison to Debt Collections and Private Investigations. When you are a bill collector you call people that owe debts to collect them. That seems simple enough right? NO- there are RULES, it is called the FDCPA- Fair Debt Collection Practices ACT. In that ACT there are rules/standard practices. 1. You can't call someone before 8 am or past 9pm to collect a debt if you are a third party collector. 2. You can't threaten: imprisonment, great bodily harm or make any threats to take action that you would not normally take to another account in the same situation. You can't threaten to repossess a car unless you intend to do it. Basically this means you can't lie to a debtor to collect the money.  

In collections there is practice call "skiptracing". Skiptracing is the methods that a collector uses to find a person that owes the debt. People move, change jobs, phone numbers etc.  Then there is Private Investigations, in California you must be a licensed PI, and licensed by the State of California. PI's also skiptrace. You don't have to have a license to be a skiptracer, but you do to be PI, because PI's do more than skiptrace, they follow people, take photos, interview suspects etc. These extra issues are issues that also cross the lines of someone's Constitutional Rights and the PI's safety. SO they must pass a test issued by the State. State Regulations come into play to protect the rights of the civilian and the PI.  Then from the PI world that gets into bail bonds. I'll stop with this comparison but you see how they all link together. Just like Designers, Interior Decorators, Re-Designers, Stagers, and Organizers. There is just a Hierarchy of how and when they were created but it doesn't make any of them less important. But yet some people view each one as lower on the food chain which in my opinion is ridiculous. We all have a role to play.

I used this analogy because a large part of my career I was a manager in companies that collected debt, I was a skip tracing manger and was a Private Investigator for 10 yrs. To also make the point that government regulation is needed when it comes to the public's safety. This is why Designers get to move walls and decorators don't.

All in all regulations/standards etc are NOT a bad thing in my opinion. I am not a huge fan of government but I understand government laws that protect. I am also not a fan of mayhem which is why laws and regulations are needed. But with that being said, wouldn't you rather be part of forming these regulations and standards? Zig Ziglar once said, "You are either part of the problem or part of the solution."

There are people in the world that watch things happen, make things happen and wonder what the heck happened. You just v to ask yourself which do you want to be?

I would love to get some thoughts on what the REAL issues are. When we get those issues lets take them one at a time and toss out solutions. I will track everything write it up and send it out, Then we make a final round of adjustments and then you have now created your Staging Standard Practices ACT.

Posted by

Shell Brodnax, CEO of the Real Estate Staging Association (RESA)

The Real Estate Staging Association (RESA) is a member governed trade association for Home Stagers. 

 

 

Staging & Design Network Home Staging Industry Leader of the Year 2011

Stevie Award Finalists Best Executive Finalist 2010

Stevie Award Finalist Best Executive 2009

Central Valley Women’s Council of REALTORS® Business Woman of the Year 2007

                                                                                               

 

Melissa Marro
Keller Williams First Coast Realty - The Marro Team - Orange Park, FL
Jacksonville Real Estate and Home Staging
Shell - I completely agree with you!  I find the value of RESA to be hugely significant & back you and the organization in any way I can.  It is great to have an organization to get to know your fellow stager, etc BUT it is more important to be able to ban together to ensure the ongoing growth and stability of the industry.
Feb 09, 2008 11:46 AM
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

Great thoughts to ponder Shell, and actions are most definitely needed. Maybe there should be a group or blog set up to track these very issues?

How does any industry set standards from the start? I've never been involved in an organization that did not already have some standards, rules and by laws not already in place. So I personally have not been involved in that process, not that I wouldn't want to be though. Now  when I say "organization"  I mean membership in a group or committee.

The staging industry does not have a  national "board" or set of standards as we all know, we set our own code of ethics but I would certainly support an overall general set of standards and ethics because it is sorely needed and the only way to get to that end is to create an organization that is for all staging professionals, regardless of school of training affliation. This is what I see RESA as potentially doing and I'm looking ahead to see where it goes.

Feb 09, 2008 12:57 PM
Gina McNew
diva la difference interiors - Atlanta, GA
Host of Diva in the House - The Voice of Real Estate Staging Radio

Shell;

   I agree with Karen's comments that first and foremost a set of standards would be wonderful.  Since all of us come from different backgrounds as far as training goes, it would be great if we had a set of standards through the RESA organization that we as members could either agree to or not.  In other words, to use the wording I abide by the set of standards as established by RESA.  The more we speak with one voice, the more we establish the same set of standards, the better the consumer and real estate agent will understand what it is they should come to expect from a professional stager. 

Feb 09, 2008 01:40 PM
Anonymous
Terrylynn Realtor/Staging Specialist

Here, here...I couldn't have said it better.  Member run trade organization.  I am all for it.  The members set the standards and peers oversee them.  What a concept.  Good thoughts, let me know how I can help.

Feb 09, 2008 02:39 PM
#4
Brian Bloom
www.AllinOneStaging.com 1-630-292-2710 - Bartlett, IL
All in One Staging Inc. - Home Staging Consultant, Redesign Expert

Shell

Good point...

regards

BB 

Feb 09, 2008 03:25 PM
Shell Brodnax
Real Estate Staging Association - Valley Springs, CA
CEO- RESA

Karen-

Unfortunatley, the industry was never able to set standards from the start because there were not multiple training organizations, stagers, associations etc.

But the good news is that we are truly in the infancy of the industry so we are pretty much at our start. WE the people should be deciding what is acceptable standards and ethics.

Standards have already been created by everyone just doing and finding their own way. Now we need to fine tune and create MORE standards on the ISSUES that everyone faces. So lets start with posting the issues here, then we will take them one at a time and everyone gives their input on their opinions we come to an agreement of what everyone can live with.  We call it the Staging Standard Practices ACT. Just by doing this we are communicating standard ways of doing things. We will get this into the hands of every stager and training company.

If we do this NOW then in 1 yr it will have circulated and everyone will know about it. Then in 2 yrs a years worth of new stagers will have started their businesses by following these standards, then in 3 yrs, two years of people will be doing it, and so one.

Standards are procedures and courses of action that are adopted into practice by a common group of people.

So what is on your list you want to see standardized?

Feb 09, 2008 03:27 PM
Kym Hough
www.Staged-to-Sell - Danville, CA
Staged to Sell East Bay - Danville, CA
Let's do it. This is WHY we have an industry association. Ok, it's not the only reason, but its one of the top ones. Standard Staging, Premium Staging, Accessory stating. It confuses us, can you imagine what our clients go through? Also, when we are doing bids it would be nice to have it be apples to apples. With a standardization of glossary words its a good place to start.
Feb 10, 2008 03:59 PM
Terry Haugen STAGE it RIGHT! 321-956-2495
Stage it Right! - Melbourne, FL
Shell, while we all agree that we would like to be "self regulating" I can't see how it is possible as we all wear many different hats.  It would be like trying to regulate artists, which is kind what we are.  But I do think we could "regulate" a code of business ethics.
Feb 12, 2008 05:09 AM
Shell Brodnax
Real Estate Staging Association - Valley Springs, CA
CEO- RESA

Terry- You are right, self regulating is not about regulating how you run your business. Its more about standards in the industry. everyone should be free to run their businesses the way they want BUT an industry should speak the same language and work in a similar fashion.

McDonalds and Burger King have very different tasting burgers, BUT they both have a drive thru, they have their own marketing plans, they both have seats in their restaurants but they get to choose their own colors.

 

Feb 12, 2008 05:38 AM