Here is my latest ad for Wednesday's Kudos edition on May 22nd. It is the last edition before the unofficial start of summer, or more importantly, Memorial Day - a day to remember those who have come before us and have served their country to protect our freedom.
Memorial Day holds a special place in my heart because my son is a Marine, who now works for the Department of Veteran Affairs at Riverside National Cemetery. I will share one of my husband's blogs about the Real Meaning of Memorial Day as the holiday approaches.
Getting back to the marketing structure and balance between internet advertising or marketing and print advertising, that I struggle with, I still am not sure what seems to get me more leads.
Like most of you, I have a lead capture system. However, I don't think the quality of leads is very high. I also rank well with my keywords but I don't see the conversion to sales. I have advertised on Zillow as a Premier Agent but did not see a high conversion rate there as well. I compare commissions to the actual cost of the advertising, and in the case of Zillow, I spent more on advertising than the amount I received as commission. To me, that is a no brainer, Zillow...your are fired!
My print ads have been on Homes and Land, Phoenix Magazine and Kudos. I got a Luxury Listing off Kudos, when it converts, it will have paid for all my print advertising for 2 years. My goal was to get name brand recognition. I have been very successful in that area. People know who I am in my local market. They recognize my face in the ad.
So, I am torn between print and internet. I feel that you need a solid internet presence just to survive in today's market.
Where do you feel you need to spend your marketing $$s to convert leads to sales?
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