Even Real Estate Agents need a Mission Statement (MVVBP)

Real Estate Agent with Keller Williams Las Vegas S.0075212


Even Real Estate Agents need a Mission Statement (MVVBP)
by Lori Ballen

MVVBPYour Mission, Vision, and Beliefs

In most real businesses, a company decides "who they are" before they go into business. This is not the case usually with real estate agents. Real Estate Agents should know that they are indeed a business and there is power in having a business and treating it like one.

Let’s talk about your Mission, your Vision, and your Beliefs. It’s important you are clear on this, so that the consumer feels the energy of it throughout your  website, your office, your marketing, your videos etc.  Once you “get” these yourself, so will everyone else.

Knowing your Mission, Vision, and Beliefs now will help you attract talent later, when you grow beyond the beginnings, and begin to elevate your success through the levels of business, at which point you will be growing exponentially. For example, in real estate, some day you will probably hit a ceiling of achievement. You are human after all, and can only do so much. If you are lead generating, and working with buyers and sellers, and doing all of the administrative work, you will max out at a certain number of deals per year. So, your next step will be to grow and to hire. And that’s where the solid foundation of your Mission, Vision, Beliefs and Brand will fully come to focus, and help you build your brand without effort or trouble.


To begin, I suggest that you create a solid Mission Statement. This will be the focus on the main objectives of your business. It’s a statement that explains “why” you are in business. This can include a promise of some kind, or a commitment to overall satisfaction. It’s about the quality and service or product that you provide.

Next comes The Vision Statement. The Vision statement is about WHERE you are going. What your business will be, and look like, after you have built it, and completed all of the desired goals.

Now to your beliefs. These tie in with your core values. What do YOU believe? How do YOU practice your business? A belief could be: “Our number One goal is YOUR number one goal!” Or, it could be a list of beliefs such as core values. Take Zappos for example. They have an entire list of what their beliefs are, and these have become their Core Values. It’s your choice how you list your beliefs, whether through one statement or as a list. After all, it’s your business, and your choice, so do it like YOU believe it!

Once you have designed these statements, you should have a much better understanding of who you are, and where you are going as a business.

Here is a sample of the MVVBP for one of my companies called The Ballen Group which is a Las Vegas Real Estate Agent Team:

Our Mission:

To constantly go above and beyond our client's expectations providing the Wow Factor in everything we do while continuously growing a fun, top producing Real Estate company. 

Our Vision:

We are a company that everyone wants to be part of and if not, feels like they are missing out.   The Ballen Group is a place where everyone is winning from the customers to the agents. It's a world big enough that there are no ceilings and the opportunities are endless. 


Our Values:
Purpose, Passion, Perseverance

Our Beliefs:  

1.) Teamwork - To value each other as individuals as well aspartners.

2.) Synergy - The collaborative effort of our energies to create the 
power of unity

3.) Unity - To always remember that the whole is greater than the 
Sum of each part

4.) Self Mastery - Never stop seeking knowledge

5.) Growth - Busting Through!!!! Where Ceilings become Floors. 

6.) Exceeding Expectations - Never stop wearing our WOW!!

7.) Purposeful - Intense Sense of Direction

8.) Big Why - Knowing what's important so you achieve what  matters

9.) Discovery- Discovering who we are so we know what drives u

Our Perspective:  A place where high minded professionals gather together to achieve more than one can do themselves. A business that raises the bar and sets an example. A Company that shows leadership and excellence amongst the Real Estate Community striving to WOW every member and every client. 



Posted by

You may not be familiar with Lori Ballen, Ballen Brands, or The Ballen Method - but I’m almost certain one of your respected professional peers is. Someone you know likely knows my name. Talk to your associates, your friends in real estate, and ask what they know about the Ballen name. I’m confident you’ll be intrigued. My reputation wasn’t crafted by accident, irony, chance, or luck. I earned respect (and rewards!) the hard way. Using the stepping stones I’ve spent more than a decade constructing, you, too, can build your success story in business. I share my failures (and my win/wins!) to help you succeed.

Long before 2010, I was a business owner faithfully (and sometimes embarrassingly!) practicing my motto, “fail forward”. I built millions in various business ventures, and I threw millions away through haphazard mistakes, dangerous habits, and bad choices. Although I lost millions, no one can subtract experience. The valuable lessons I learned were engrained in my being. My marriage was also on the brink of disaster. But my husband and I held on by the tattered threads of our rags to riches dreams, gathered up our life lessons, and joined Keller Williams Realty in September of 2010 with a wish and a prayer. When we became a part of the Keller Williams family, all we had was a computer, faith, and an undying need to succeed. By the end of that year, we closed 100 internet driven transactions… with no database.
In the six years that followed, growing organically through trial, error, and triumphs, I also launched a training and marketing company, Ballen Brands, to assist honest, hard-working professionals like you. I know how difficult the road to success is, and I know no one needs to walk it alone.
All of my lead generation - all-of-it - is done through search engine optimization (SEO) and social media. I learned the difficult way and I validate my experiences by recycling my hard knocks to demonstrate for you a simple way to dominate digital strategies. And the good news is, your success story won’t cost you millions over decades like mine did! It will only take you a short amount of time and a small investment to build your business, your reputation, and your riches. My marketing class was designed with you in mind.
You are invited to join me on the evolving journey. If you’ll allow me, I can show you mind-blowing tricks of the trade and secrets of success. I’m so sure of your potential growth in my classes, I’m willing to put my name on the line. All you have to do is register now. Need to think about it? Click here to learn more.
I’m so excited to meet you, to shake your hand, to answer your questions, and to help you grow your business.
Sincerely yours,
Digital Marketing Strategist
Ballen Brands - Helping Business Professionals Rise Above the Noise.
P.S. You may just love my new B.R.E.W. websites!  B.R.E.W. stands for Ballen Real Estate Websites, and they’re gorgeous as well as functional. To learn more about B.R.E.W.s and other Ballen Brands services, you’re invited to visit us at BallenBrands.com, or call Jeff at (702) 917-0755. 

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  1. Jordana Tobel 10/16/2015 12:08 AM
Real Estate Best Practices
Posts to Localism
internet marketing
mission statement
core values
online marketing
vision statement
building a real estate business

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Jeff Ragan
Ming Tree, Realtors Real Living - Eureka, CA
Luxury Agent, Northern California

Great post, Lori!  You can't really sell yourself unless you know who you are, and a personal mission statement captures that in a way that you can sell it in any context!  Great post, and I'm suggesting it!

May 17, 2013 03:19 AM #1
Dean Decker
Realty ONE Group - Las Vegas, NV
Integrity, Experience, Results!


You keep speaking in alinement with my beliefs and back ground, in an industry that is synergistacally at times very challenged. I first saw you at the event at GLVAR, when my strange ideas became relivent and possible.

I thank you for your vision and off the cuff personality. You are an example of how to create differential value for your customers. Best of luck growing your business model into other areas!


May 17, 2013 04:30 AM #2
Ridhi Raheja
Movement Mortgage (Illinois) - Naperville, IL
FHA, 203k, VA, Jumbo, PreApproval, Jumbo Home Loan

Lori, great post. For me, a mission is what keeps me moving everyday. I made it as my goal in achieving things... 

May 17, 2013 04:51 AM #3
Royce Dean Vanderpool
Devan Realty & Development Corporation - Lake Mary, FL
GKC, RMC, REOS, CIAS, BPOR - Principal Broker



Great post.  Well written and instructive.  Nice to see someone use their expertise for the benefit of others.  Thanks for your hard work.

May 17, 2013 05:00 AM #4
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

in an industry where self motivation is extremely important having a mission is key

great post!

have  a great night!


May 17, 2013 05:42 AM #5
Mary Preheim
Realty Executives of Nevada - Las Vegas, NV

Great post Lori! I will have to sit down with Mary and make sure all of these are in place for us!


May 17, 2013 06:04 AM #6
Melanie Narducci
Hillscape Properties, Inc. - San Francisco, CA
Your San FranciscoBay Area Real Estate Expert
Wonderful post, Lori! I am working on this, and almost done. Your post gave me the extra kick in the pants to get this finished, thanks.
May 17, 2013 06:12 AM #7
Andrew Mooers
Northern Maine Real Estate-Aroostook County Broker

The properties exposed completely with video, imagery, helpful link loaded time saving copy. The local community events promoted. Then easy does it on your personal marketing. You want to always get the buyer, seller's attention, develop their interest, create desire to use your services and come back for more and ultimately some action. You want some action like list something, buy something so more trips to the real estate closing happen. Consistently. That is a mission statement. A goal.

May 17, 2013 10:23 AM #8
Jimmy Faulkner
Florida. Homes Realty & Mortgage - Wantagh, NY
The Best Of St. Augustine

Now this is a marketing post by a superb marketeer who knows her  stuff. Congratulations on being such a pro. You must have a great following & I think I am going to follow your example more than I have.

May 17, 2013 11:09 AM #9
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This is avery informative.  I think I have my homework cut out for me this weekend. I think this will definately give me more focus and more purpose.

May 17, 2013 12:16 PM #10
Florida Tolbert Team Keller Williams Advantage
Keller Williams Advantage III Realty in Lake Nona - Orlando, FL
Million $ Guild Member Cert Luxury Home Mkting Spc

That's a lot of mission statement and I am glad your team is so successful following your leadership. 

May 17, 2013 01:00 PM #11
Elise Harron
Dirt Road Real Estate - Kingman, AZ
Rural Vacant Land and Development Specialist

I really like this idea, Lori.  It's a perfect idea for centering and re-purposing.  Thanks for the inspiration. 

May 17, 2013 01:29 PM #12
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks for sharing your Mission Lori, it is important to write one of these for every business, and more important to read it every once in a while, I wonder where I filed mine at...

May 17, 2013 03:35 PM #13
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Waxhaw/Fort Mill Area Realtor

I agree and have had one for years.

May 18, 2013 11:45 PM #14
Jordana Tobel
Premier Real Estate Advisors - Boca Raton, FL

Great post!!!

Oct 16, 2015 12:08 AM #15
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Lori Ballen

Digital Marketing Strategist
Find Out what Your Home is Worth
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