I'm Tipping My Customer Service to Favor Repeat Clients
I reviewed my 2013 business plan this morning. I noted what's progressing as planned, what needs to be tweaked and what still needs to be started. Yes, there's a niche I've wanted to devote more time to for some time, but have repeatedly postponed. Procrastination and excuses be gone--today is the day.
My repeaters are finally going to receive the focus they have earned and deserve. We are closing two transactions this week and both are with repeat clients. I hope to write an offer later today with a repeat client. My most exclusive listing is a repeater too. It's not that I've neglected them, but the new "babies" in my client base often receive a larger share of this associate broker's attention. I want to make sure the newbies enjoy the full experience of working with a customer centered agent, and all the while I am guilty of taking my core client base for granted.
As of today I'm revamping my past client contact marketing. I plan to individualize a program for each of my repeaters. These are my strongest and most rewarding business relationships and it's time I created a "Perk Program" as a reward for these repeaters as a way of saying thank you for coming back again and again and again....
Comments(9)