We don't normally think of business cards as part of our print media strategy, but they are. And they are an inexpensive item that we use (or should be using) every day. How can you distribute your business card in new ways to get your name out there and encourage calls?
1. Tuck a business card in every library book you return -- in the middle, where it won't fall out.
2. The next time you visit a book store, place cards in several popular consumer-oriented books about real estate. You could even write a brief note on the back to encourage a call.
3. Drop a business card in every bill you pay. I've done this, and gotten calls from it.
4. Whenever you jot down information for a friend or prospective client, do it on the back of a business card. They'll have a permanent record of your contact information.
5. Use biz cards the way calling cards were once used. Stick in the door when you visit and nobody is at home. Hand to receptionists when they ask for your name. Use instead of the freebie little greeting cards when you send flowers or a gift basket (with a note on the back, of course).
6. Use as a label, either to ID your stuff or to attach to some item you're giving away or loaning out.
7. Leave a card in the guest check folder when paying your restaurant or bar bill.
8. Put a card in with your personal and business correspondence when appropriate.
9. Enclose a card when you are returning items you've ordered on the 'Net.
10. Hand a business card to tradespeople who work for you: the cable guy, refrigerator repair person, gardener, etc.
I've probably missed at least a dozen other good opportunities to get your name out there. Give it a try. Cards are so inexpensive, they ought to be flying out of your pocket on a daily basis.
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