We were recently discussing Social Media strategy, and the need for developing one, with a couple of clients and both Laura and I just about hit the floor when one of them (an established and very successful real estate Broker) said "I don't need any more clients". His reasoning was that he had enough clients and had been selling real estate for long enough that he didn't feel that developing and implementing a social media strategy was important.
We had already gone through the reasons why having a social media presence was critical to reaching new clients but he just felt that he was already doing everything he needed to do to maintain his current level of business. He was using the tried and true methods of signage in the front yard, an MLS search on his website and placing ads in the various real estate magazines and those were working great for him.
I'm sure there can be numerous arguments made that social media isn't absolutely critical, although I would strenuously argue against that idea. I don't see how anybody in any line of sales can justify saying that they don't need any more clients. This attitude brings to mind the old proverb.. "and this too shall pass". I don't care how well you are doing today, tomorrow's script hasn't been written yet.
Say no, say I didn't do a good job of convincing you, say you don't have the time or inclination. But saying you don't need any more clients seems dangerous to me. Does anybody else feel this is a dangerous stance to take?
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