If you have a website you should be receiving leads, right? You would be surprised at how many REALTORS I talk to that do not have any leads and they do not know why or have them but do not know what to do with them. I always ask them first if they have had their website submitted to the search engines, if not this is a major reason why they are not receiving any leads.
There could be several reasons, but let's assume you are receiving leads from your website. Are you taking the time on a daily basis to follow up with those leads either by phone or email? If not you should! This could be a great way to bring in new leads.
Do you offer a newsletter for them to subscribe to? In your auto-responder you should be making a statement something like:
"Stay up-to-date on all the current real estate trends by subscribing to my newsletter" Then give the link to subscribe.
You should have all the resources available on your website to capture the leads. You should not concentrate just on buyers, but sellers, relocation, first-timers, etc.
You should also have an impressive drip campaign that is set up to drip automatically for at least one year for the buyer, seller, etc. Each category of a lead should have their own campaign.
Some great campaign resources and lead generating tools:
Check them out! I have 99.9% of my clients using these two programs and the client is very happy with the results.
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