The hardest thing about marketing homes is correctly anticipating the needs of your clients, and figuring out what they want. Don’t get thrown off by this statement, but it’s easier than it sounds. If it’s not already, Twitter should be one among many tools in your marketing toolbox. But simply being on Twitter isn’t enough. You’ll have to put the needs of your potential clients ahead of your own business objectives to actually achieve said goals. This is the irony of trust-based marketing: only by forgetting about your goals can you achieve your goals.
Here are some great tips that help to illustrate my point:
Stop talking about yourself so much. You can think of Twitter (or any social network) as a cocktail party. When you meet someone in-real-life who’s arrogant and boastful, how do you handle that situation? Do you stick around and ask them for help? I don’t, and I don’t think that social media is any different. People who talk too much about themselves often end up talking to themselves, because the audience has left. Talk about things that are interesting or valuable to your audience, and you may find yourself involved in a real discussion.
Don’t come across as desperate. No one wants to feel like they are being “sold” to. It’s pushy, and people are adapted to tune you out at the first sign of salesmanship. Instead, spend some time thinking about your target audience. Offer them useful information or relevant news, rather than simply trying to pitch.
Get to know people and expect nothing in return. In other words, go build relationships. If people sense that you are an all trustworthy and altruistic, they’ll lower their defenses. This is a great way to network, and you can make an impact on individuals, which may in turn lead to referrals, links, or registrations on your sites down the road.
Don’t follow as many people as you can. The truth is that when you mass-follow other users, you’re engaging in a form of spam. Instead, simply sit back, become active, and let it happen naturally.
The bottom line is that if you cannot get people to follow you and interact with you, then Twitter will never work for your company.
In the end, there are many methods that different companies use when it comes to generating leads from Twitter. While some work, and some do not; it’s a fact that those who are overly aggressive will oftentimes not succeed in this space. On the other hand, those real estate agents who take their time and conduct themselves with the proper social etiquette will find Twitter to be a great lead generator.
About Brian Talley
Brian is an Austin REALTOR® and the CEO of Regent Property Group, a boutique real estate brokerage specializing in Austin luxury homes and waterfront homes on Lake Austin.
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