Real You Incorporated
I had an opportunity to read a book written by a female entrepreneur and Columbusite that is just now hitting the book stores. 'Real You Incorporated' by Kaira Sturdivant-Rouda was published by John Wiley & Son's Inc.
Kaira is the President of Real Living, a real estate brokerage. Real Living is based in Columbus Ohio but has offices across the country. Since the formation of Real Living from three family owned Ohio companies, there has been a decidedly feminine focus toward the brand created. Disclaimer? Disclosure? I am a real estate agent with Real Living HER, the Central Ohio (Columbus area) region of Real Living. The letters H.E.R. in the Central Ohio brokerage's name are Kaira's father-in-law's.. Harley E. Rouda Sr. and her husband's Harley Rouda Jr's initials...
A brand that is really about you
The book 'Real You Incorporated' is written to women, about women and subtitled '8 Essentials for Women Entrepenuers.' The 'Real You Incorporated' website says " Women make up 51% of the US population, but make 85% of all purchasing decisions - making American Women the largest national economy on Earth" USA Today. Men who want to participate in business with the largest national economy on Earth might be interested too..
Kaira weaves the story of the creation of Real Living, her personal history as a business woman and the stories of sixteen other business women into 'Real You Incorporated' while giving instructions on building your own, real, unique brand.
The history of how the Rouda family and two other Ohio families merged their businesses and developed Real Living, the new real estate brokerage from the 50 +/- year old real estate companies, is a big part of the book. Real Living, the real estate company is "not your father's Oldsmobile...
One of the sixteen business women featured in Real You Incorporated is Tripti Kasal, a real estate broker and owner of Real Living Infinity, in Chicago. Tripti Kasal on ActiveRain Real Estate Network
Real You Incorporated is not all real estate. Other women entrepenuers featured in 'Real You Incorporated' include a Columbus woman restaurant owner, the owner of a Columbus company that manufactures ice cream, women who work in public relations, a pilates and yoga instructor, who owns her business, a woman in the world of fashion, a jewelery cleaner manufacturer and more. The businesses are diverse. Some are Central Ohio business women and some are not. All are inspiring and share how they got where they are.
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I always wondered what HER stood for!
Sounds like a good book. Branding is gold!!!