Every find your self in need of a video clip from the local TV News? I can retrieve these clips for you with additional information so you can properly value these clips for your marketing needs.
Television Monitoring Services
• Broadcast Monitoring: Via e-mail the client, and authorized representatives will receive
notification when their keywords are mentioned in the broadcast database accessed by
Magnolia Broadcast Monitoring Service, Inc. Include all available local markets, cable
networks, national networks, and radio. Notifications will contain date, station, time, city, and
keyword(s) in context, additional information will be provided where available such as,
o Nielsen's Audience Figures
o Calculated Ad Equivalency
o Calculated Publicity Value
o 30-Second Ad Equivalency
o Digital formats, tapes and transcripts additional.
• Packages Pricing: Local, State, Regional, and National packages available for the most
Products and Services when Bundled
• Daily Monitoring Reports: Includes Broadcast Monitoring, Nielsen's Audience Figures,
Calculated Advertisement Rates, Calculated Publicity Value, and 30-Second Ad Rates, and
ordering capability.
• Portal Account: Includes Broadcast Monitoring, Nielsen's Audience Figures, 30-Second Ad
Rates, Calculated Advertisement Rates, Calculated Publicity Value, and 30-Second Ad
Rates, ordering capability, and a Login ID /Passwords. The Portal Account is stores all of
your daily reports in an online database you can sort, share, report, export, analyze, and
chart your data. You can add specific analysis values such as tone, placement, and
prominence, and custom fields. So you can have a true sense of the big picture.
• Preview Ability: Includes Broadcast Monitoring, Nielsen's Audience Figures, Calculated
Advertisement Rates, Calculated Publicity Value, and 30-Second Ad Rates, and a 20 second
preview of the stories to help you decide about which clips to ordering.
• Media Ordering Capability: The client listed below may order tapes, transcripts, or other
media formats from the Broadcast-Alert notifications. Video costs range between $65 and
$115 per segment, depending on market, length and format. Longer segments may cost
more. CC Transcripts average between $25 and $50, but can cost more depending on length
and market.
