TextYouBack, mobile branding company, is about to launch a product to the mortgage industry. The "Rates" campaign is set to launch the week of February 11th, 2008. The rates campaign is a interactive text message campaign in which consumers can text the word "rates" to 865766 and retrieve information relating to mortgages. Lenders we have talked to love the idea of extending their reach to the SMS/Text medium and the ease of integrating the program with their other marketing efforts.
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