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Spotlight Tours - A New Kind of Open House

By
Real Estate Agent with Prudential Rubloff

First, let me say that in no way can I take credit for this wonderful idea.  A group of Realtors at Keller Williams and ReMax thought it up and organized the event.  Kevin and I just had the smarts to jump in and participate.

The concept is a Friday evening Open House.  All the participating homes had a spotlight on the yard sign – hence the event name.  The collective “we” took out a one page ad in the local paper listing all the homes on tour.  Kevin and I paid extra to place a smaller 5" x 5.5" photo ad featuring our listings on the back page.
 
Spengel TourThis event took place last week in three towns; Wheaton, Glen Ellyn and Winfield.  There were over 160 homes on tour - an incredible number.  And a great achievement to get 8+ independent real estate companies to work together (and get along to boot).

The Chicago area isn’t really known for its balmy January nights, so I think the cold kept some people away.  But the concept was fabulous.  My seller’s loved the idea, loved that it was different, loved the extra attention and loved that they got in an open house even over a Bears playoff weekend. 

It was a win-win event all the way around.  I can’t wait to do it again during the spring when the weather might cooperate better. 

* the spotlight graphics were created by the newspaper. 

Comments (3)

Orville Ivor McCallister
Keller Williams Realty La Mesa - San Diego, CA

I am doing art shows saturday evening every other weekend to showcase a 1.7M dollar listing in san diego county and it has proved to be very worth while.

Orville McCallister

Realtor

Keller Williams Realty

www.orvillemccallister,com

Jan 22, 2007 06:53 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate
This is a great example of agents realizing we need each other to get homes sold, and cooperating to meet that goal. Sure, you can't take credit for the idea, but you can take credit for bringing it to ActiveRain and possibly being implemented in many other cities. Thanks for sharing!
Jan 23, 2007 04:18 PM
Chris Molina
Cooper & Associates Real Estate - Elk Grove, CA
Realtor, Elk Grove CA
This is an awesome idea and a great way to set yourself apart from the competition.  Nobody in my market is holding a house open (consistently) on Friday nights.  I must "borrow" the idea.  Great post!!!
May 31, 2007 09:10 PM