When you close a transaction, do you give your client a closing gift? If not, you should. It is a great way to say "thank you" for the sale, and it's just good business. But, what do you get them? I remember when I was first starting off in this business. I'd buy things like cleaning products and other things that might make the move a little smoother. But, I quickly abandoned those ideas for better ones. In addition to saying "thank you", the closing gift should do something else...help the client remember you long after the transaction ends. So, during the transaction, keep your eyes and ears open for things that may mean something to the client. For example, one particular client was into fishing, and his wife into home decorating. So, we sent them a year's subscription to a fishing magazine and a decorating magazine. But, we didn't stop there. We also purchased a subscription to magazines that their children were interested in. It makes a great impression when you remember the kids! Each month, they thought of us 4 times - when the magazines arrived.

It's not always easy to find a gift that is meaningful to the client but consider it one of your jobs. These custom touches make a difference over the gift that is "nice" but has no special meaning to the homeowner.