Blogging can be an enjoyable thing to do when you have time, but should you schedule time and do it consistantly? I once saw a sample time planner that gave a list of things to do in a slowing market, and one of the tasks on there was to blog. What possible benefit could it have to write things? Well, let me give you my thoughts.
When you write, it benefits the reader...but wait, there's more! As a published auther of multiple books and articles, I can tell you that writing benefits the writer just as much (if not more) than it does the reader. Yes, you learn when you write. It makes you think, helps you organize your thoughts and you actually learn from the task.
What should you write about? ANYTHING! While this site is for Real Estate professionals, and should focus on Real Estate things, it's okay to write humor, poetry, brain teasers, rants and raves, or anything you like. The only consideration is, will it make sense to someone else? If so, write away right away! At the very least, it helps sharpen your brain. I've written several things that I originally thought were just to get something off my chest, only to find that it touched someone else in a way I never would have imagined.
Blog away. But like anything else, don't focus soley on it (of course). Make it a part of your day...everyday. Read others blog entries and respond to them as well. Be a part of the process in every way, and by all means, let your clients know that you are commited to this activity. It lets them know that you enjoy your job, and have something to offer others in the industry.
I think we've only seen the tip of the ice berg when it comes to blogging. It unites us in a way no other form of media can.
I'm with you - write, express, question and ponder. It's how we humans learn, and learn from eath other.