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Cheap Marketing

One way we market property that is also inexpensive is to produce a business card size marketing piece about the property. On the front is a picture of the home, some basic home information, and our contact information. On the back is detailed info about the house, web advertising, email address, etc. We produce these for each of our listings. It's a very easy way to market the home to other agents, clients, prospects, etc. It is easier than carrying flyers around for each home as they fit in my business card holder that is always in my pocket. It also makes a great impression on the client.

Posted by The Glidden Team Stephanie and Keith Glidden on 02/11/2008 09:15 PM

Comments (22)

marketing, business cards

22 Comments on Cheap Marketing

FEB

2008

I can see how this would be a very convenient way to spread the news about your newest listings. Never would have thought of it. Thanks

Nice idea. Can you post one?

I have seen this and loved the look and thought it was a great idea. The client had started caring them around and passing them out themselves

That is a cool idea. I'm going to have to try that. With Key West being a tourist town we pair up with a lot of the tourist attraction and rent space on their ads. A cheap way to get your listings out there too.

I think this is a great idea! Do you use heavier paper to print them on?

That is a great idea. I am going to share it with the other agents in our brokerage.

Amy,

Yes, they are printed on business card stock. They look and feel just like a business card.

This is a pretty neat marketing tactic and I honestly think more people should use it.

I like this idea. How many do you print out per listing? What' a good quantity? I can't imagine that you'd order 1000...

Dalia,

The quantity depends on the listing and on how many the client wants. I give a stack to my client so they can pass them out as well. They think it's cool and love to give them to friends, family, co-workers, etc. I would say the average number I create is 50-100. But, I can always print more if I need them.

this is a great idea, I also would like to see a post of one

Very cool idea. Thanks for the tip. I am going to try it on my next listing

Cool idea would love to see one in the flesh but I think this is a really cool idea so I bookmarked.

I have attached a sample here (quality is a little low):

Front:

front

Back:

back

That is really just too cool. I am assuming that you are doing this at the office and not sending out for printing. I can see where this would be a real easy task to do that way. Thank you so much for sharing this idea.

FEB

2008

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FEB

2008

I like those cards that is the best business card I have ever seen. Great way to spread the word about a listing.

I do like these. Are you making them yourself or having them made by someone else?

Really great idea. Thanks for sharing!

FEB

2008

I do this also and I print them from my computer. You have to use the right card stock and they look very professional. I also print "Free Home Inspection" on them and use funny graphics and hand them out at open houses.

Hi Stephanie and Keith -- I'm thinking YES, I need to look at this for some of my listings. Thanks!

MAR

2008

I use them sometimes as they are easy to make at home on publisher.

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What does the graphic say?