Marketing Luxury Mountain Properties

Marketing the Globes Most Magnificent Estates Since 1933
Coldwell Banker Previews International pioneered the sophisticated global approach to marketing high end-properties. For over six decades, Previews has represented an impressive array of the world's most fabulous real estate-and a Who's Who of the most illustrious names in business, entertainment, diplomacy and politics.

Built over many decades, the Previews network of international connections is unparalleled. Today, Coldwell Banker, Previews International represents the highest level of knowledge, experience and discretion in the specialized art of selling exceptional properties.

Powerful International Connections
It takes a finely tuned network of international contacts to connect with the small, discriminating circle of potential buyers qualified to purchase your exceptional property.

Through our global network, our previews specialists can collaborate with high-end brokers at 3,000 real estate offices outside North America-from Paris to Singapore-gaining the inside track to affluent prospects across the globe.

The Leader in Multi-Million Dollar Property Sales
Fully one-third of all million-dollar-plus properties sold in the United Slates are handled by Coldwell Banker Previews International. No other name in America is trusted by more sellers of exceptional properties.

Because we represent the dominant share of high-end real estate on the mountain and in major markets across the country, our previews property specialists have access to an impressive network of local and national contacts who are likely to be working with qualified buyers for your property.

Impeccable Expertise
A key factor in our company's dominant market share is the preeminent caliber of our property specialists. The most talented, productive and well-connected experts in the luxury home marketing field align the skills with Coldwell Banker Previews International because of its matchless reputation, global contact network and powerful marketing resources. By choosing Coldwell Banker Previews International, you receive the full personal services of our previews property specialists who are gifted at highlighting your property's most desirable features and orchestrating a range of powerful resources to bring your property to the attention of prime potential buyers.

This level of expertise also gives you assurance in another critical area: pricing credibility. Because a property like yours is beyond compare, only an organization with extensive experience in exceptional real estate is equipped to help you determine its market value accurately. In this arena, Previews is unequaled.

Custom Marketing Strategy
Our team will integrate sophisticated marketing tools in a custom plan designed to most effectively showcase your property - from persuasive electronic presentations to selective print exposure.

Innovative Electronic Media
As the first national real estate company to embrace the Internet, Coldwell Banker is a leader in electronic real estate marketing designed to reach affluent prospective buyers wherever they may be.

At the outset, 4,000 Previews International Property Specialist across the nation will receive inside information on your property via our proprietary Coldwell Banker intranet site. Chances are, many of these experts are working with qualified buyers all over the world who are seeking an exceptional property like yours right now.

Your property will also be showcased on mountainmoves.com, the mountain's premier real estate website. Your specialist will draw on a range of other powerful electronic marketing techniques to create your custom market strategy. Examples include a hyper-link to Realtor.com, as well as an online virtual tour of your property made available to any prospective buyer browsing these sites.

Targeted Print Promotion
Our team will arrange discriminating exposure in the mountain's two most distinguished homes publications, Homes and Land of Lake Arrowhead and Home Gallery Magazine. Your custom marketing plan will also include a number of other select print marketing approaches, including carefully targeted newspaper and direct mail advertising techniques.