As real estate professionals, it is essential that we pay attention to details. Failure to do so could end up resulting in trouble for our clients and for ourselves. Of course, we are human, which also makes us fallible. It's one of the reasons why we are required to carry errors and omissions insurance. We can all pursue perfection, but the reality is that perfection is not going to happen. However, we can do the little things - the details if you will - that help to minimize mistakes.
The statistics that I've read show that only 4% of REALTORS® are blogging. Even if this number is slightly off, it shows that an overwhelming amount of REALTORS® are not blogging. Over time, I'm sure that this number will grow, but not likely to critical mass since blogging requires writing, which is something that not everyone likes to do. It comes as no surprise to me that I've started seeing advertisements for ghost-written blogs.
Those of us that are doing our own blogging, have a tremendous opportunity to differentiate ourselves in the eyes of the consumer. Quite frankly, this is probably the best opportunity to differentiate ourselves in the history of real estate. We all use a variety of tools, most of which are also being used by many others. However, our thoughts are our own, so even though others are blogging, no two blogs are exactly the same.
So what does this have to do with the importance of details? Everything! Our blog is our resume to the world that is available 24 hours a day, 7 days a week, 365 days a year. What is the one thing that is totally unacceptable on a resume? The answer is mistakes. If you were interviewing for a high-paying job, would you do everything possible to ensure that your resume was mistake-free? I think that it's safe to say that you would make sure that your resume was mistake-free before allowing a potential employer to view it. At the very least, you would make sure that there were no spelling errors.
It seems that many people do not treat their blogs with the same importance as a resume, and to me that is a mistake. Of course, a resume is done once, perfected, and then used for a significant period of time, whereas a blog has a shelf life of a few days at most. If you blog often enough, you're bound to make some spelling mistakes and some grammatical errors, even if you use the spelling and grammar tools provided by Microsoft Word when creating your blog.
If you are blogging for social reasons, and have no interest in reaching the consumer, then by all means, treat your blog in a casual manner. However, if you are blogging for business, it's a good idea to do whatever you can to make sure that you check your spelling and grammar before posting. You never get a second chance to make a first impression, and you never know when someone is reading your blog for the first time. If your blog is littered with spelling and grammatical errors, it reflects poorly on you. It shows that you don't take the time to pay attention to details.
When you think of your blog as a resume or as an advertisement of your services, you are much more likely to do the little things that help you to look like a true professional, one that knows the importance of details.
About The AuthorAdam Waldman is a Long Island Residential Real Estate and Relocation Specialist that can assist you with the purchase and/or sale of real estate on Long Island or any place else in the country by connecting you with a relocation professional in your destination of choice. Many Long Islanders have chosen to relocate to other parts of the country, but often times they don't have anyone to turn to for assistance. Realizing that this was an underserved market, Adam Waldman has created a team of professionals throughout the country to ensure that relocating Long Islanders enjoy a smooth transition to their new area. These professionals are experts in the field of relocation and can serve many purposes beyond a simple home search. Please visit www.TheLIReloGuy.com for your relocation needs and www.AdamWaldman.com for your local needs.
Adam Waldman - RE/MAX Best - 631-357-2036 - adam@AdamWaldman.com
;)
Links;)
Tags (Tag Cloud);)
Archives
Being detail orientated is very important in this world. The Internet made information so readily available we have to load every listing with every detail. People want information.